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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
25,811 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

OO

Nov 15, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

CK

Nov 14, 2023

This is simply the best course, started out with barely much knowledge in digital marketing and e-commerce but I have been making consistent progress in the level of my knowledge in digital marketing.

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1576 - 1600 of 6,009 Reviews for Foundations of Digital Marketing and E-commerce

By Adwaith S

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Oct 1, 2022

awesome experience in learning about the terms i didnt know before. beautiful presentation.

By Kaleem U

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Jul 28, 2022

An Amazing Course. I have learned many new and advance things. Very impressed and Motivated.

By Nikoletta N

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Jul 15, 2022

Very well organized course, full explanation of the digital marketing and e-commerse process

By Phong V

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Jul 6, 2022

Very great course for those who just started learning about digital marketing and ecommerce.

By Mardoqueo B A

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Feb 6, 2025

Una enseñanza personalizada, lo que da la capacidad de aprender mejor y con 100% de certeza

By Kareem M

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Dec 14, 2024

After taking this course, I was giving a better understanding and my nerves are now stable.

By Adil i

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Jul 26, 2024

Very usefull and informative course i deed.Hats off to the team and our respected teachers.

By Ahmed S M

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Apr 16, 2024

I find this a wonderful effort by the Google professionals, it is an extra ordinary effort.

By Darío B

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Oct 16, 2023

The best way to set the foundations in a marketer who wants to get involved with ecommerce.

By P K

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Jul 30, 2023

Great course to learn if you want to learn about Digital Marketing and its scope in future.

By Zainub I

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Jun 22, 2023

It was superb. Highly recommended for beginners to get an idea of this field step by step.

By Johnnetta M

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Mar 26, 2023

Taking this course has put me ahead both in my business and career! I give this course 100%

By Oksana

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Mar 25, 2023

This course has a lot of helpful information that is well-explained and easy to understand.

By Francis D

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Feb 18, 2023

Excellent digital marketing and E-commerce foundation class. Love it and Great instructor.

By Petros M

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Feb 13, 2023

Insightful. It has been a great deal of learning. Looking forward to lear, learn and learn.

By Elmehdi A

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Feb 12, 2023

excellent cours pour les débutants et ceux qui ne savent rien au sujet du digital marketing

By Nurul A H

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Dec 31, 2022

They provided up-to-date useful informations and it's fun to follow the videos and readings

By Anna K F

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Nov 3, 2022

This is an ideal start-up if you like to specialize on the Digital Marketing and eCommerce.

By Vedran P

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Oct 22, 2022

One not to miss. Great content delivered in most acceptable way. Kudos to all involved :).

By GINA S V R

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Oct 16, 2022

Very well organized, easy to follow and provides not only theory but interesting examples.

By Caca

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Jul 23, 2022

Highly recommend to those who want to pursue a career in digital marketing and e-commerce.

By Annette P

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Jan 13, 2025

well paced, easy to follow and understand. Appreciate having the variety of video and text

By Yolanda L

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Nov 20, 2024

Great content , I have now gained a thorough understanding of digital marketing and e- com

By Vidhyashree S

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Sep 11, 2024

It was a wonderful journey learning new skills and how to present a data ,in short amazing

By Hafid H

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Jan 12, 2024

I appreciate this cours ,all i have learned was exciting it puch me to learn more and more