The concepts and topics are very well structured, but the Programmatic module is hard to follow as a beginner student in the field. I would suggest adding some basic information before moving on to Programmatic.

Excellent introductory course. weeks 1-5 are definite eye openers about the industry. I have to say that week 6 was anticlimactic , though i understand the design of the course is adding value to the student.

Great lessons here ~ will be more perfect if there is more of examples by images, video and etc. because for some people that really have a zero of marketing world will quite difficult to understand it.

An excellent overview of all the aspects of digital advertising for people outside the industry and even people IN the industry (ahem), covering display/video, social, mobile and search advertising.

I liked the fact that the course goes from class lessons to readings and tests. On the other hand a couple of modules are about very basic info that can be easily retrieved on the web.

Very information to a new person in the AdTech industry. Helped with terminology and parts of the overall AdTech ecosystem. Thank you

Very informative and helpful to a digital marketer like me. Substantial and full of techniques that can apply in the field.

In some cases I wish there was more content. Overall, I learned a lot as someone who has no solid base in advertising.

It is an extremely informative course, especially for people transitioning from traditional to digital advertising.

The course content is good but it should have included more video content. It was almost all reading assignments

Great refresher, though I felt that the peer review could include an option to add feedback on the topics.

very nice and informative. Mostly through study materials, not much of videos are there

It was easy to learn every pace and gladly broaden my knowledge

A well thought out course, leaves you wanting to learn more!

Really great content and course materials.

The course is indeed an eye opener

Very knowledgeable

Good class.

This is less a review of the course content and its quality and more of a description of my overall experience, specifically with peer review.

I worked on all the discussion prompts every week and submitted a very detailed final assignment in Week 6. An anonymous reviewer failed my submission and I couldn't finish the course. I resubmitted my assignment a few days ago but so far have had absolutely no response, neither from the course moderators, nor a fellow learner and my Coursera page is still showing that I have not finished this first course of the specialization.

As I am paying for Coursera Plus, I am frustrated and disapponted that it's not worth the effort, money or time I am putting into this specialization. Although I like what I am learning, I don't think the peer reviews are set up to be helpful in any way, especially when someone can randomly sabotage all I have worked toward.

I have also tried to get on the Coursera help page but every time it gives me an error message after a long wait. I hope to hear from someone who can help me resolve this matter.

All of it, save week 6, was terrific. Watching a bunch of young dudes engaging in shop talk peppered with a lot of inside lingo is not a course: it's eavesdropping. They didn't consider what an audience who signed up for a class with the word "Introduction" in the title would know. They appeared to presume that we knew much of what they knew. Regrettable.

The course content is ok, but the quality of the videos are very poor, with bad audio (no microphone), bad colors and sometimes the teacher refers to slides that are not shown. Compared to the amazing quality of the Trade Desk section but even to other Coursera courses, it is really really bad.

Articles need to be updated, most of the informaiton is from 2019. More practical knowledge would be helful i.e. if other modules are more similar to the Programatic one.

The programatic module was a highlight.

I enjoy the course even though it required reading a lot but in the end it worth doing.

The last assignment, the one with another certificate was really unnecessary.