Chevron Left
Back to Market Research and Consumer Behavior

Learner Reviews & Feedback for Market Research and Consumer Behavior by IE Business School

4.4
stars
4,780 ratings

About the Course

Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product. Adopt a true “consumer focus” in your managerial decisions by analyzing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision making process, and the variables that influence those decisions. This course will equip you with the knowledge required to understand the state of your product before approaching the market strategy. There’s no better place to build the foundations of your marketing journey!...

Top reviews

S

Apr 10, 2020

Thank-you for the course. Amazing professor and his teaching style. Gained a lot of clarity and insight towards how to conduct research, choose a sample, frame hypothesis and avoid making errors.

DV

Oct 19, 2018

This is a very complete course, with a lot of interesting concepts. People without formal studies on marketing who want to have overall, strong and relevant understanding should start right here!

Filter by:

551 - 575 of 1,033 Reviews for Market Research and Consumer Behavior

By GLORY M

•

Sep 14, 2020

Awesome

By D S R

•

Jul 9, 2020

Thank u

By Mohamed A B

•

Jan 3, 2020

Awesome

By Bárbara C V

•

Mar 3, 2019

AWESOME

By foudia r

•

Jun 23, 2018

awesome

By muthu k

•

Feb 1, 2018

a

v

e

r

a

g

e

By Ahlam M A

•

Oct 27, 2024

ممتاز

By vi n

•

Dec 16, 2022

good!

By Nithya B P

•

Sep 26, 2022

good

By ACHINTYA J

•

May 3, 2021

great

By Yogesh U

•

Apr 28, 2021

Great

By ساره ي ا

•

Sep 27, 2020

رائعه

By DHIVYA M

•

Sep 24, 2020

greAT

By Shilpa R

•

Jun 10, 2020

Great

By Irakli N

•

Apr 25, 2020

great

By Eka C

•

Apr 4, 2020

Great

By Andres R

•

Jul 14, 2018

Great

By TORNIKE T

•

Mar 17, 2018

super

By Budoor A T

•

Nov 19, 2024

Good

By Hadia A R

•

Jan 12, 2024

best

By Quốc V

•

May 23, 2023

Very

By SAYAN C

•

Mar 1, 2023

good

By ahmed m a a k

•

Jan 5, 2022

nice

By SWADHIN K N

•

Jun 23, 2021

good

By SANJAY R S

•

Dec 12, 2020

Good