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Learner Reviews & Feedback for Market Research and Consumer Behavior by IE Business School

4.4
stars
4,780 ratings

About the Course

Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product. Adopt a true “consumer focus” in your managerial decisions by analyzing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision making process, and the variables that influence those decisions. This course will equip you with the knowledge required to understand the state of your product before approaching the market strategy. There’s no better place to build the foundations of your marketing journey!...

Top reviews

S

Apr 10, 2020

Thank-you for the course. Amazing professor and his teaching style. Gained a lot of clarity and insight towards how to conduct research, choose a sample, frame hypothesis and avoid making errors.

DV

Oct 19, 2018

This is a very complete course, with a lot of interesting concepts. People without formal studies on marketing who want to have overall, strong and relevant understanding should start right here!

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576 - 600 of 1,033 Reviews for Market Research and Consumer Behavior

By Sudhagar. R

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Dec 12, 2020

Good

By HEMAVARNI

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Nov 28, 2020

Good

By MATHEW A A

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Nov 27, 2020

Good

By VV G

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Nov 26, 2020

Good

By Christopher J

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Sep 29, 2020

good

By Yash A

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Sep 28, 2020

good

By Roopa s

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Sep 28, 2020

Good

By Mohd R b M A

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Sep 13, 2020

Good

By RAMANOV B A

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Aug 27, 2020

good

By Mohd A

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Aug 24, 2020

good

By AKULA K R

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Aug 5, 2020

Good

By ANAND

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Jul 30, 2020

nice

By sowmya t

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Jul 25, 2020

Good

By Divya R

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Jul 18, 2020

good

By Rajan R G

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Jul 18, 2020

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By p s

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Jul 2, 2020

good

By BOOPATHI P

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Jul 1, 2020

Good

By ANAND B P

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Jul 1, 2020

Good

By Deepan p

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Jun 27, 2020

Goog

By Naveen. N C

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Jun 5, 2020

good

By Jami S K

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May 31, 2020

supb

By Amaldev.T.M

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May 25, 2020

Good

By KRISHNENDHU P S

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May 23, 2020

Nice

By ALOK K

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Apr 28, 2020

Nice

By Suraj V

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Apr 11, 2020

Good