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Learner Reviews & Feedback for Digital Media and Marketing Principles by University of Illinois Urbana-Champaign

4.4
stars
2,863 ratings

About the Course

The Digital Revolution has led to a titanic shift in the landscape of marketing communications, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment. You will be able to: - Examine marketing as a process of highly strategic communication - Understand the impacts of digital media and information technologies on communication and marketing - Develop a conceptual understanding of several digital marketing strategies - Consider the rise of exciting new technologies, such as AI, Internet of Things, and Mix Reality, as new tools for digital marketing This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

SK

Sep 2, 2019

The course gives a introductory insight into the digital marketing. It'll enable the students of this course to introduce themselves to world of digital marketing. Thanks for this amazing course.

LM

Aug 30, 2015

Very good, informative and useful. My only wish is that the presenter was a bit more natural, rather than appearing to read the text off the screen all the time. But that is just a minor comment

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301 - 325 of 678 Reviews for Digital Media and Marketing Principles

By Anthony A D

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Jan 1, 2018

Great course! Eye opening.

By Anthonia I

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Jul 14, 2023

it was really insightful

By kenda d

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Nov 6, 2020

very useful information.

By Bénédicte M

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May 20, 2019

Very interesting course!

By Mohamed G

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Jun 6, 2016

this course is very nice

By onome j u

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Dec 8, 2021

cant access certificate

By Sreoshi D

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Dec 2, 2019

it was very informative

By Khôi M

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May 31, 2019

I love this course much

By CORLANDRION D

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May 23, 2017

Great series of courses

By mahfuz T

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Jun 3, 2023

Learned so many thongs

By Shashwat T

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Aug 26, 2019

Its a very good course

By Omelia P W M

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Jul 1, 2019

good course. I like it

By MOHAMED H

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Feb 18, 2019

great course i love it

By Malú

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Jan 10, 2017

Excellent and didactic

By SHRIRAM K

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Jan 10, 2016

It was worth learning.

By Vanessa K

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Feb 9, 2023

Exceptional content!

By Umayma G

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Jan 24, 2021

I enjoyed the course

By neha s

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Sep 18, 2020

Well designed course

By Stephen E

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Sep 7, 2020

It is a great course

By Husnuda P B

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Jul 20, 2020

Must try this course

By Hugh C W I P C

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Jan 31, 2017

thank you enjoyed it

By Kristen S

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Mar 13, 2016

My favorite course!!

By Audrey L

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Feb 21, 2019

Highly recommended!

By Edson d O

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May 28, 2018

Excellent course!!!

By Carlos H C

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Dec 9, 2017

I'm gonna miss Yao.