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Learner Reviews & Feedback for Digital Media and Marketing Principles by University of Illinois Urbana-Champaign

4.4
stars
2,863 ratings

About the Course

The Digital Revolution has led to a titanic shift in the landscape of marketing communications, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment. You will be able to: - Examine marketing as a process of highly strategic communication - Understand the impacts of digital media and information technologies on communication and marketing - Develop a conceptual understanding of several digital marketing strategies - Consider the rise of exciting new technologies, such as AI, Internet of Things, and Mix Reality, as new tools for digital marketing This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

SK

Sep 2, 2019

The course gives a introductory insight into the digital marketing. It'll enable the students of this course to introduce themselves to world of digital marketing. Thanks for this amazing course.

LM

Aug 30, 2015

Very good, informative and useful. My only wish is that the presenter was a bit more natural, rather than appearing to read the text off the screen all the time. But that is just a minor comment

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326 - 350 of 678 Reviews for Digital Media and Marketing Principles

By Sopho A

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Mar 28, 2017

I like the teachers

By Putta. S

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Aug 19, 2023

very useful course

By Kurt L B

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Jul 15, 2023

loving this course

By Herbert R P

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Jan 16, 2023

Great . Thank you!

By EFTIHIA M

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Nov 27, 2020

excellent content!

By Igor P

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Nov 4, 2020

Great experience !

By Randika P

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Oct 28, 2020

Excellent course!!

By Abdirahman A M

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Oct 9, 2020

best Guided Course

By Antony J L

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Dec 15, 2018

Excellent course!!

By Manirul H

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Mar 22, 2017

Thank you so much!

By Carlton S

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Jun 3, 2021

Tough but helpful

By Margarita M B

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Jul 9, 2020

Excellent content

By Sazzad H

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May 3, 2020

very good course.

By Guillermo A U G

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Mar 26, 2020

Very nice course.

By TÉRCIA P L

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Jan 4, 2020

excelennte thanks

By Mohamed Y A A

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Feb 17, 2019

Thanks Prof. Mike

By Kashyap J

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Aug 22, 2015

Excellent Course!

By Mohd A

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Jul 3, 2023

Very good course

By DIONYSIOS K

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May 11, 2022

perfect examples

By jad d

•

Jan 1, 2021

enjoyed learning

By Khoder K T

•

Dec 25, 2020

fantastic course

By Steven C

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Nov 12, 2020

Very insightful.

By Aber H

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Oct 25, 2020

excellent course

By Juan P P

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Sep 9, 2020

very good course

By Aastha J

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Jun 17, 2020

Great experience