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Learner Reviews & Feedback for Digital Media and Marketing Principles by University of Illinois Urbana-Champaign

4.4
stars
2,863 ratings

About the Course

The Digital Revolution has led to a titanic shift in the landscape of marketing communications, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment. You will be able to: - Examine marketing as a process of highly strategic communication - Understand the impacts of digital media and information technologies on communication and marketing - Develop a conceptual understanding of several digital marketing strategies - Consider the rise of exciting new technologies, such as AI, Internet of Things, and Mix Reality, as new tools for digital marketing This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

SK

Sep 2, 2019

The course gives a introductory insight into the digital marketing. It'll enable the students of this course to introduce themselves to world of digital marketing. Thanks for this amazing course.

LM

Aug 30, 2015

Very good, informative and useful. My only wish is that the presenter was a bit more natural, rather than appearing to read the text off the screen all the time. But that is just a minor comment

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426 - 450 of 678 Reviews for Digital Media and Marketing Principles

By Misbahul A

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Jun 29, 2020

great

By Hassan A

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Apr 18, 2020

Great

By Kevin O

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Apr 8, 2019

Great

By maher a

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Feb 6, 2016

great

By Nguyen T C

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Nov 4, 2024

nice

By Ramkrishna p S

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Oct 15, 2023

nill

By 2005 A

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Sep 9, 2023

nice

By Vignesh R R

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Aug 22, 2023

good

By C S D

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Aug 5, 2023

good

By NGOCPNDS160174

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Mar 15, 2023

okkk

By 高一林

•

Feb 22, 2022

nice

By B G G

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Feb 8, 2022

Good

By 邱舒敏

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Aug 24, 2021

good

By Ali a

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Nov 5, 2020

k kn

By AKIMANA J d D

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Oct 31, 2020

Good

By Patel K

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Jul 3, 2020

nice

By Minghao G

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Jan 22, 2020

good

By Shashank T

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Jan 5, 2020

Good

By Vincent O

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Jul 12, 2019

good

By K S S

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Aug 8, 2023

NA

By Meera A A

•

Aug 9, 2021

:)

By Hoàng C P T

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Jul 13, 2021

ok

By kareem a

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May 28, 2021

By Karolina S

•

Sep 1, 2017

A

By Asha D

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Jul 18, 2017

Good course that introduced a wide range of channels that are used in digital marketing, all though at times the concepts were rudimentary, which is understandable if you are catering to various different education/experience levels.

My one criticism was the way some of the lecture videos were cut up into small segments - there was a lot of time wasted waiting for each video to load and with the intro music, and the content would have flowed more smoothly if it was just one or two videos.