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Learner Reviews & Feedback for Digital Media and Marketing Principles by University of Illinois Urbana-Champaign

4.4
stars
2,863 ratings

About the Course

The Digital Revolution has led to a titanic shift in the landscape of marketing communications, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment. You will be able to: - Examine marketing as a process of highly strategic communication - Understand the impacts of digital media and information technologies on communication and marketing - Develop a conceptual understanding of several digital marketing strategies - Consider the rise of exciting new technologies, such as AI, Internet of Things, and Mix Reality, as new tools for digital marketing This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

SK

Sep 2, 2019

The course gives a introductory insight into the digital marketing. It'll enable the students of this course to introduce themselves to world of digital marketing. Thanks for this amazing course.

LM

Aug 30, 2015

Very good, informative and useful. My only wish is that the presenter was a bit more natural, rather than appearing to read the text off the screen all the time. But that is just a minor comment

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526 - 550 of 678 Reviews for Digital Media and Marketing Principles

By Sutanu K

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Jan 27, 2017

need more video oriented lecture.

By Ivan F A T

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Jun 17, 2018

Good course, very instructive.

By Alan A

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Apr 22, 2021

Great course for beginners

By Christian B

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Nov 22, 2015

Great overview and tips!

By James T S

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Aug 21, 2015

Great course, Thank you!

By Sohaila S

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Nov 18, 2018

thanks for your effort

By Jaime R

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Nov 27, 2015

Very interesting stuff

By Muskan R

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Jun 7, 2020

great and insightful

By R S

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Aug 29, 2020

It was really Good.

By Ahmed H Z

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Apr 2, 2016

A wonderful course.

By Nikhil “ S

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Nov 7, 2020

very good lectures

By Lisseth M

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Mar 2, 2019

Interesting course

By Nikolas P

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Aug 3, 2016

Pretty good course

By Natasha S

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May 18, 2022

was very helpful

By UJJAWAL P

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Sep 22, 2021

Nice but lengthy

By Alfredo A

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Jul 20, 2019

Very good course

By LeAnn S

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Sep 23, 2019

Great course!

By Eeshaa N S

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May 30, 2018

Great course!

By Olga I

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Jun 6, 2020

good program

By Saloni S

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May 6, 2020

good overall

By Tobias P

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Apr 11, 2022

toller Kurs

By Raj

•

Oct 27, 2019

Nice course

By Dr. R K

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Mar 23, 2018

good course

By Ritesh K

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Feb 25, 2018

Good course

By Andrea X V A

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Aug 24, 2022

very good