Learner Reviews & Feedback for Digital Media and Marketing Principles by University of Illinois Urbana-Champaign
About the Course
Top reviews
SK
Sep 2, 2019
The course gives a introductory insight into the digital marketing. It'll enable the students of this course to introduce themselves to world of digital marketing. Thanks for this amazing course.
LM
Aug 30, 2015
Very good, informative and useful. My only wish is that the presenter was a bit more natural, rather than appearing to read the text off the screen all the time. But that is just a minor comment
476 - 500 of 678 Reviews for Digital Media and Marketing Principles
By Akshay
•Nov 1, 2017
Some of the information covered is basic but love the section on programmatic advertising. That alone is worth the price for the course.
By Roshen S
•May 22, 2016
The slides were too brief, felt presenter at times was reading off a script which made some of the lectures less interesting to follow.
By Veronica L
•Dec 10, 2019
Good and thorough intro to marketing principles. I did find quite a bit overlapping with the other course Digital Marketing Strategy.
By Cristopher W
•Jun 28, 2017
Excellent course! Gives an brilliant overview of digital and traditional marketing channels in a increasingly digitalised world
By Brett C M
•Nov 4, 2019
There is a lot of good information. More current than some of the others in the specialization. Some of the slides have typos.
By SOULLARD J
•Oct 18, 2015
Excellent material, even though students met several problems with the new Coursera platform. I highly recommend this course.
By Vishal A
•Aug 22, 2020
Great course! I think the pacing could have been a little slower as there are people whose first language is not English.
By Ernesto M
•Dec 8, 2021
Great overall information about digital media, but would have like more profound hands on approach to digital marketing.
By Angie F
•Feb 8, 2018
Comprehensive and insightful, but some closer copy editing could help clarify questions and instructions in assignments.
By Daniel A
•Oct 8, 2017
some of the articles referenced for reading are too old - more than 4 years old in digital world is like eternity
By Ahan M
•May 14, 2020
Quizzes aren't too easy altogether, the 80% minimum is a good idea, and I liked the clarity of the instructor.
By Norman T
•Mar 24, 2022
explained quite realistically and supplemented with practical examples. very enjoyable to follow the course.
By Aniket M
•May 22, 2020
Great experience with courser but I can't see that much practical ability in this course. Not totally happy.
By Jennifer R
•May 1, 2017
Really enjoyed this course. It was relevant and showed some new landscapes that I could use in my career.
By BARBAROS T
•Dec 17, 2018
very good fundamental introductory information on digital marketing. Well designed and perfectly taught.
By SANTHOSH M
•Jul 31, 2023
This course really interesting , as an ECE student I learning something new apart from technical aspect.
By Anika-Sara S
•Oct 8, 2015
A great course with good literature, easy to follow videos, a nice community, and very helpful content!
By Jamal B
•Oct 8, 2020
This course was very helpful in giving my the knowledge how to market products in this new digital era
By Mahima L
•Aug 19, 2020
in the fourth week the content was good, but the way instructor teaches is very difficult to follow.
By João G
•May 10, 2017
Great course. I think it needs some reviews and content update, because digital evolves really fast.
By Kailash P
•May 26, 2020
This course was good providing all insights of the digital. Just need to upgrade the course content
By Sudeepti P
•Aug 27, 2019
Good course, could have more practice exercises. But the instructor taught the course really well !
By Juan S D
•Mar 3, 2016
Muy bueno, muestra muchas herramientas y mejores prácticas para armar una buena estrategia.
By Catherine S
•May 1, 2017
Great sources of information and nice selection of articles. I enjoyed taking this course.
By RAO A R K
•Apr 27, 2020
Good course with easy learning, but the course is quite old (2016) needs to be updated.