DB
Jul 26, 2020
Thank-You professor, I expanded my knowledge on how 4Ps are influenced/ changed by technology. In fact, i have already used these examples in my class. Very useful. Once again thanks a lot professor.
PP
Aug 29, 2017
I would definitely recommend this course. It's gives detailed insight how the 4 Ps of marketing mix are increasingly becoming digital & how the balance of power is shifting from firms to consumers
By Liu X
•Oct 10, 2016
Great learning overall. The down side I've found is that Peer review assignment, some of the peers don't review my assignments nicely, I tried to make interaction but seems not working.
By Belisa M B
•May 1, 2019
It was a good course. A good started point. However, I would have liked for it to be more current. Some of the information is now outdated as we are in 2019 and so much has changed.
By Jeanine D
•Mar 23, 2017
Given the great reviews I expected a lot more from this course. It does cover some new developments and provides good examples, but otherwise quite boring and standard fare.
By Shandice S
•Jun 12, 2016
This course definitely enhanced my marketing knowledge but I recommend it be updated. Assignments such as Red Laser should be updated considering the app has been shut down.
By Ivor C
•Feb 3, 2020
For the course it was easy to understand and clear which worths one more star. But sadly, I had technical problem with changing session and support was not very helpful.
By Cássia R A M
•Mar 31, 2019
The content of the classes is very good, but sometimes the teacher makes the class very monotone. As an online course I think it is important to have more dynamism.
By Vishal M
•Aug 9, 2016
Good start to the course. Though I feel more energy and enthusiasm by the instructors would uplift the course. Some content is not prevalent at present (outdated).
By Vidmantas M
•Jan 6, 2017
The content is already old and needs to be updated. Of course it is still actual, but still - the newest text are from 2014, so newer examples would be great.
By Mariam I
•Jan 2, 2016
The professor is a bit monotone, he needs to be more animated. There are too many assignments , not all can be done while living outside the United States.
By Anthony B
•Jun 10, 2019
The program started off great, but then took a turn where I wasn't sure if we were learning about digital marketing or how big box retails are struggling.
By NG W K
•Jul 24, 2016
The concepts and knowledge this course covers are useful and practical. The length of the videos is the only thing I dislike. Sometimes they are too long.
By Sibylle G
•Feb 20, 2020
some of the links/websites are not valide anymore. Perhaps the course should be refreshed. Otherwise a great experience with a lot of new information.
By Heather P
•Feb 23, 2016
This course isn't what I anticipated. I see where many topics related to "marketing in a digital world", but most if any had a indirect relationship.
By Marie-Luise K
•May 8, 2016
Overall okay, but feels quite outdated. As a marketing professional and child of the digital age I feel like the course didn't go deep enough.
By Jonathan B
•Nov 1, 2016
Very elementary introduction of key concepts. Some of the material is a bit dated too.
Overall, it was structured nicely and not terrible.
By Mandeep G
•May 18, 2020
some reading materials are too old, even from 2011 etc. Other concepts like 3D printing are not really relevant and not that mainstream.
By MAWJ A
•Dec 8, 2019
It’s near to be as a general marketing more than digital.
Also the Material was old, we are going to 2020 should update the material.
By Somaya E
•May 3, 2016
Useful eye opener in different directions.
Out-dated, could use an wisp of technology update with a few years since recording.
By Jacqueline S
•May 29, 2021
I really like the professor, however I thought the course was a little bit too basic and easy. Interesting readings, though!
By Aleksandra P
•Jan 23, 2019
The course was delivered in a pleasant way, but it was too theoretical and too "academic". It did not match my expectations
By Abby J
•Aug 3, 2019
Great base content, but many examples are 5+ years old. Content needs to be updated, as much has changed since 2013/2014.
By Sohaila S
•Oct 19, 2018
my name is sohaila sameh elsayed ahmed not sohaila ahmed as you sent my certificate with wrong name please correct my name
By Maarten J
•Aug 30, 2015
Nice course for practical knowledge of new marketing concepts / possibilities through the changing digital environment.
By Jaime E R U
•Jun 28, 2016
muy buen curso para ir iniciando con muy buenas ideas y como la tecnologĂa digital afecta a la forma de hacer negocios
By Kartik J
•May 9, 2021
Nice cource everything awesome but didn't get honors badge on certificate after completing certificate with honors .