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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois Urbana-Champaign

4.7
stars
17,002 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

DB

Jul 26, 2020

Thank-You professor, I expanded my knowledge on how 4Ps are influenced/ changed by technology. In fact, i have already used these examples in my class. Very useful. Once again thanks a lot professor.

PP

Aug 29, 2017

I would definitely recommend this course. It's gives detailed insight how the 4 Ps of marketing mix are increasingly becoming digital & how the balance of power is shifting from firms to consumers

Filter by:

5201 - 5225 of 5,351 Reviews for Marketing in a Digital World

By Leila D

•

Jun 29, 2020

Overall good course structure. I think perhaps some more updated examples need to be used for new marketing tactics.

By Victor C

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Aug 8, 2016

Interesting concepts and introduction to the specialization but I wish the lectures were more natural and energetic.

By Srijeet D

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May 24, 2017

The material can be updated to show the latest stories and case studies. This aside liked the course.

Thanks

Jeet

By Jan M

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Sep 11, 2016

This Course needs a Update, im really disappointed of Week 4 and the Assignments are Outdated and nothing new

By thezealofpari

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Nov 8, 2021

I have completed the course but did not receive certificate. Please guide me how should I get my certificate

By DEBRAJ K

•

May 10, 2020

Dear Sir

I get the certificate with wrong name please check the issues and kindly reply me

Debraj Kar

By Maurício M

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Jan 12, 2021

Very interesting to have a broad view of how marketing tools create value to consumer nowadays.

By Deleted A

•

Feb 22, 2018

Peer to peer grading is ridiculous as you are trusting random people to grade your assignments

By Anoop G

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Sep 25, 2018

Could be updated to current market facts and standards. Some examples are quite outdated.

By Jomina J

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Mar 26, 2018

This course is great if all you are looking for is the theory behind digital marketing.

By Karyl H

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Nov 2, 2020

Good Information. Not as engaging as some other courses I have taken on coursera.

By Renu M

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Aug 8, 2017

Good overview.. Didnt like the campus interviews. But expert lectures were good.

By Dania R

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Jun 25, 2020

Course is good but current digital marketing strategies should be explain more.

By Charlotte F

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Jul 16, 2020

Did not ahve the time to take this course. Sorry.

I'm sure it's brilliant :)

By Shikta C

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Sep 13, 2016

Good course for someone seeking to know fundamentals of Digital Marketing.

By Lea B

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Nov 15, 2017

the course is very insightful and good for beginners in digital marketing

By tannu m

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Apr 20, 2020

There was very less of practical learning and more of case studies.

By Vraj P

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May 16, 2019

The content is very old, still was new for me. Need to update more.

By Chaitali W

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Jun 22, 2020

Good Material to study , specially the new concepts in each module

By Manish K M

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Aug 9, 2019

Practical knowledge on how to do digital marketing is not given.

By Albert I

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Apr 24, 2018

Good course, but NO Statement of Accomplishment certificate

By MIS H K

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Nov 15, 2021

I get a good insight to current digital business word.

By Flávia P

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Apr 16, 2018

Porque ainda estou sendo cobrada e o curso já terminou

By Theodoros P

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Mar 11, 2018

Outdated in some cases. Overall it feels a bit abonded

By C. C

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Dec 13, 2015

Terribly boring. Valuable information, nonetheless.