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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois Urbana-Champaign

4.7
stars
16,999 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

VF

Dec 17, 2020

Really interesting & thought-provoking course. I'm hoping that Aric Rindfleisch will teach further classes within the Digital Marketing specialisation. Thank you for the insightful lectures, Aric!

DB

Jul 26, 2020

Thank-You professor, I expanded my knowledge on how 4Ps are influenced/ changed by technology. In fact, i have already used these examples in my class. Very useful. Once again thanks a lot professor.

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5326 - 5350 of 5,350 Reviews for Marketing in a Digital World

By Жаворонкова Е С

•

Mar 28, 2021

bad boring course with generally known facts

By Syam P

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Apr 28, 2021

They got my name Wrong in the certificate

By Jamie M

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Oct 23, 2021

Terrible course no value not engaging.

By LAKKEPOGU S D

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Jun 1, 2020

worst..............not at all useful

By Smail F

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Feb 9, 2021

With the pandemic we need more time

By onkar r

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Jun 4, 2022

Didn't receive the certificate

By Chirag A

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Jan 13, 2021

didnt received my certificate

By Ehiedu F

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Jul 9, 2021

Excellent, very innovative.

By Carl z

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Jul 16, 2016

Content needs to be updated

By Aleksandra S

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May 22, 2016

I can't start this course

By Manasaganga b

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Oct 16, 2020

did not get certificate

By Jijesh k

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Oct 14, 2020

certificate not issued

By jhanvi a

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Jun 9, 2021

boring and monotonous

By Reshav G

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May 30, 2021

stuck on verfiy id

By Roberto F C

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Dec 27, 2020

Is too bla bla bla

By Liting X

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Aug 2, 2021

Cant unenroll...

By Eziz

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May 11, 2018

Boring instructor

By Rishita P

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Jul 1, 2020

excellent course

By Deleted A

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May 7, 2021

Desactualizado

By Kumar A

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May 3, 2016

very boring

By Quispe Q E D

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Oct 28, 2024

MASOMENOS

By TIWARY D S

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May 21, 2020

Yg6g

By BAGUS S B

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May 30, 2018

bad

By ASIF M

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Aug 3, 2019

kk

By Kyle B B

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May 24, 2017

Y