PP
Aug 29, 2017
I would definitely recommend this course. It's gives detailed insight how the 4 Ps of marketing mix are increasingly becoming digital & how the balance of power is shifting from firms to consumers
DB
Jul 26, 2020
Thank-You professor, I expanded my knowledge on how 4Ps are influenced/ changed by technology. In fact, i have already used these examples in my class. Very useful. Once again thanks a lot professor.
By Kavinda W
•Sep 18, 2018
Brilliant Course. There were a few things that were completely new to me. I wish some of the videos were of good enough quality, though.
By Ali H
•Apr 12, 2018
Good Course. Grading scheme needs to be improved. Peer grades aren't always fair and depend on the understanding of concept by the peer.
By Nagraj N
•Feb 17, 2021
The course was explained clearly along with appropriate applicative practical examples and Project reports submitted by domain experts.
By Alireza M
•Oct 30, 2020
It was very good only suggestion is that you can add some more practical example about digital marketing for instance Amazon cases...
By sakshi p
•Jun 4, 2019
It was really very helpful course to get understanding about marketing and digital marketing. In terms of benefits and threats both.
By Deleted A
•Jul 14, 2017
While I was familiar with the concepts before, there are some useful insights and examples that made auditing the course worthwhile.
By Sabirah S
•Sep 21, 2021
Great content! Easy for beginners, but challenging enough to teach you more than an online search and a few books. Would recommend!
By SINDHU K
•Jul 24, 2020
This course is really Marvellous to me. I really enjoyed this course. Lot of things to learn here. Thanks Coursera and Professors.
By Nouran T h
•Jul 12, 2020
Never regretted applying into this course. I did learned a lot
Despite I have only one problem there are no practical things enough
By Ahmed E M
•Apr 26, 2018
a very good course, i learned a lot of useful and new information, I got a lot of things that was unknown to me.
thanks coursera.
By Livia M
•Aug 14, 2016
Great course. Highly recommend for those who want to refresh their marketing knowledge but in a digital context and for beginners.
By Oyomwan O
•Jul 19, 2020
The course was very insightful and reviewed many digital marketing concept. Thanks to Coursera team for the opportunity to learn.
By Anand B
•Jun 1, 2020
Wonderful course and truly useful for marketers in understanding the pricing & product strategies with examples and case studies.
By Sandilya A
•Jul 20, 2021
Really a very insightful course. Got to know more about marketing and drew my attention towards future planning in this vertical
By Julissa T B
•Jul 18, 2020
I learned a lot in this course. It was hard work but very rewarding. I just wish I could have some feedback from the instructor.
By Chikoti s p
•May 17, 2020
This course helped me in growing my knowledge about how digital tools are changing the marketing mix. It was helpful. Thank you.
By Ikhsan A
•Jun 13, 2020
It is good courses and also the way how Professor explained it is so good. I hope this courses will benefit me in my endeavour.
By SHUBHAM C
•Apr 27, 2020
It was great learning from this course that how company uses digital tools and platforms to achieve the goals of their company.
By paul o
•Jan 5, 2020
Great course to learn about digital marketing. Advantages and disadvantages of digital tool over traditional way of marketing .
By João R E S
•Aug 25, 2019
Consegui ter um amplo conhecimento sobre os conceitos do Marketing Digital, vários insights que já foram aplicados na carreira.
By Stefan N
•May 28, 2019
Great introductory course to the topic of Digital Marketing! Would benefit from update of some of the cases and course material
By Amir E
•Sep 25, 2017
The content of the course is great, however a more recent and up to date exercises and case studies would definitely be better.
By Maham S I
•Sep 18, 2015
Interesting course, especially for the people who are planning to do their further studies in Marketing, (Post graduation/ Phd)
By Michael B
•Apr 19, 2021
I was hoping on learning more about search engine optimization (SEO) but nevertheless, I learned a lot from this course study.
By Diabia A A
•Apr 29, 2020
J'ai vraiment aimé participé à ce cours. Tout est vraiment bien expliqué dans les détails. J'ai surtout aimé les etudes de cas