PP
Aug 29, 2017
I would definitely recommend this course. It's gives detailed insight how the 4 Ps of marketing mix are increasingly becoming digital & how the balance of power is shifting from firms to consumers
DB
Jul 26, 2020
Thank-You professor, I expanded my knowledge on how 4Ps are influenced/ changed by technology. In fact, i have already used these examples in my class. Very useful. Once again thanks a lot professor.
By Ammarah A P
•Aug 26, 2021
A very interesting course. Gave practical recommendation according to the current situations therefore it was really helpful.
By quynhnghi t
•Jun 27, 2021
It's a really useful course. I can learn a lot of new Marketing knowlegde and it's helpful for my career and study. Thank you
By Valentine M
•Nov 4, 2019
I really enjoyed this course! It's a pretty good introductory class to the specialization, and I learned quite a lot already.
By Andrew O
•Jan 21, 2018
Great course. I found it useful and it used relevant examples in the case studies. I learned a lot about 3d printing to boot.
By Eddie K
•Aug 11, 2021
The course was very interesting, and I appreciate the way it is setup. Thank you to Mr Rindfleisch for putting it together.
By Sushan B M
•Mar 29, 2021
Thank You Coursera & the faculty members of University of Denmark for providing online courses & guidance for the students.
By Victor N B
•Mar 30, 2020
Very good course, brings effective examples on each topic studied and has engaging methods of interaction among colleagues.
By Valentina S
•Apr 19, 2017
Very interesting! Slightly disappointed by the peers review approach only, I would have preferred a more blended approach.
By Nihit P
•Dec 5, 2020
It is a really good foundational course for anyone who wants to understand Marketing and its evolution in the Digital era!
By Hoang D
•Jul 2, 2017
The course does a great job at introducing learner to the concept of digital marketing and many innovations in this field.
By Anusha y
•Jul 25, 2020
Very informative , easy to understand and the case studies are very interesting and helped understand the concepts better
By Suchithra S
•Sep 6, 2020
It's fun learning here. I expected it to be really difficult but then it's interesting just the way the teaching is done
By Aditya C
•Jul 9, 2020
the course is absolutely very amazing and interesting but its very lengthy it may be due to long peer graded assignment.
By Wyssal A
•Jun 16, 2020
Great course! I found in it useful insights in terms of marketing research anf the impact of digitalization on the 4Ps.
By Joe S
•Aug 21, 2015
Overall a very good course. Great academic perspectiv. Just need to update some exercises to compensate for web changes.
By Jennifer P
•Apr 26, 2021
Very interesting and well presented! The variety of examples and format were entertaining and really rich in knowledge!
By Ulfat R
•May 16, 2020
We learned a lot from this cours.Thanking to coursera and the university for giving studends such a good oppurtinity.
By Hong G
•Apr 1, 2017
The things learnt are interesting, but do not reach my expectation. I think it can invoke more thoughtful discussions.
By Ruchika S
•Aug 28, 2019
The overall information is helpful, nonetheless the course needs an update to have more current examples and details.
By ansanay s
•Sep 3, 2015
a very interesting course, with many examples and assigment that ask you to apply drectly what you learnt. Thanks !!!
By Jessica R
•Feb 12, 2018
Learned great information! Wish that the course was more up to date though, these videos were filmed back in 2013...
By Anish S
•Jun 10, 2020
The course was really interesting and a great learning experience through it's hands on exercises and case studies.
By Suresh B
•Oct 20, 2016
Overall the course was good, but some of the materials were not recent. i wish the most recent trends were included
By Eleonora C
•Sep 26, 2020
It's an interesting course, where I had the possibilty to discover new topics about marketing in a digital world.
By Billur U
•Aug 25, 2020
It was a fruitful course reinforced with case studies. Some references at the end of the videos should be updated.