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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
25,726 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

ES

Oct 5, 2023

For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.

OO

Nov 15, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

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3551 - 3575 of 5,989 Reviews for Foundations of Digital Marketing and E-commerce

By Vaasu S G

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Jan 1, 2023

Very well crafted session

By DigitaL H K P

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Dec 12, 2022

Thanks, Coursera & Google

By Vishakha K

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Dec 6, 2022

great source of knowledge

By Samantha G

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Nov 27, 2022

Great informative course.

By Naveed J

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Nov 20, 2022

one of the best course :)

By Hitesh S

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Nov 1, 2022

Meaningful and insightful

By Siti N H B H

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Nov 1, 2022

this is my favorite title

By Khalid M

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Oct 29, 2022

Really informatic course

By Levon M

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Oct 26, 2022

Covers good fundamentals

By Fatima L

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Sep 28, 2022

Instructors are amazing!

By Ahmed K H

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Sep 1, 2022

great from to to bottom.

By Arunkumar h A

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Sep 1, 2022

doing well about society

By Manha Q

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Aug 5, 2022

Very helpfull and Amazing

By Pejman D M

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Jul 6, 2022

Tidy, Clear and Organised

By Devalnath

•

Jul 6, 2022

Totally worth every penny

By Isam M

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Jun 27, 2022

Very good for the starter

By Tangou T A S

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Jun 26, 2022

Great course. I recommend

By Manmeet S M

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Feb 22, 2025

GREAT COURSE !! LOVED IT

By Dhruvilkumar B D

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Feb 8, 2025

nice and exellent cource

By Ndimphiwe C

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Dec 27, 2024

I loved this course.....

By Aveen U Z

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Dec 22, 2024

build my foundation well

By Ritwik K

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Dec 15, 2024

It was a fabulous course

By Carlos M B U

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Dec 12, 2024

The best! I learn a lot!

By Sidra M

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Dec 10, 2024

Recommended to beginners

By Lesly y S

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Dec 6, 2024

Me encantó y lo disfruté