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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
25,726 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

ES

Oct 5, 2023

For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.

OO

Nov 15, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

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3576 - 3600 of 5,989 Reviews for Foundations of Digital Marketing and E-commerce

By Servin “ L

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Nov 14, 2024

Learning allot. Amazing!

By Ірина М

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Oct 13, 2024

Цікавий та корисний курс

By Wilma L D

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Sep 1, 2024

Helpful and informative.

By Yasir A

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Aug 13, 2024

Excellent beginner guide

By Anabel O

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May 13, 2024

EYE OPENER CERTIFICATION

By Satyam J

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May 9, 2024

Best Course New Learners

By joselin M

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May 3, 2024

Great easy to understand

By wanjiku c

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Mar 16, 2024

it was very informative

By Mustafa y k

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Mar 6, 2024

This course was amazing.

By Nasro B

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Feb 27, 2024

give me my certafication

By Carlmero M

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Feb 13, 2024

This was a great course.

By Harsha 0

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Jan 4, 2024

Very nice 👍 explanation

By Alistair H

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Nov 2, 2023

Great course, thank you.

By Lohedami M

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Oct 28, 2023

It was very informative.

By Malik A

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Sep 5, 2023

Its was great Experience

By Michael W

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Jul 1, 2023

Great overview to start.

By Omkar D

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Jun 29, 2023

very good and intersting

By SAI T C P

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Jun 13, 2023

Good learning. Thank you

By Shreya B

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May 22, 2023

i enjoy learn new things

By William T

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May 9, 2023

great lesson and insight

By Luz O

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May 7, 2023

Easy and well informing.

By Ubokobong J

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May 4, 2023

It's very much Educative

By Beshoy H

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Apr 19, 2023

very useful information

By Sarah M S T

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Apr 14, 2023

Very helpful! Thank you.