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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
25,726 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

ES

Oct 5, 2023

For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.

OO

Nov 15, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

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3476 - 3500 of 5,989 Reviews for Foundations of Digital Marketing and E-commerce

By Jacinta H

•

Aug 9, 2022

Love it! Brilliant content!

By talha k

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Jul 19, 2022

Its a best course by google

By Adewara O d

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Jul 16, 2022

this was really educative.

By Waleed B

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Jul 1, 2022

very good study and easy...

By Love J

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Jun 22, 2022

Great Course! Learned A LOT

By Ahmed K

•

May 23, 2022

Amazing, easy and enjoyable

By Kishan P

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Oct 25, 2024

Very helpful course for us

By Zwelakhe N

•

Oct 14, 2024

great course i learnt alot

By amna s

•

Oct 7, 2024

really enjoyed this course

By Xochitl L

•

Sep 27, 2024

very informative, loved it

By khushi v

•

Sep 4, 2024

best place to learn so far

By Zara B

•

Jul 18, 2024

Explained alot really well

By Bwalya M

•

Jul 5, 2024

loved it, very informative

By M N F

•

Jun 30, 2024

awesome and worth material

By The S S

•

May 13, 2024

Awesome Informative course

By Yeebyo G L

•

May 11, 2024

It was a leap to marketing

By Lisa R

•

Feb 15, 2024

It is a very great program

By Ishaan S

•

Feb 2, 2024

It was a wonderful course!

By HuNaiN A

•

Dec 21, 2023

Having a great experience!

By Vijendra m

•

Oct 31, 2023

best thing for your growth

By Abdul L

•

Oct 23, 2023

ultimate learning solution

By Sujan

•

Oct 6, 2023

Great learning opportunity

By Hicham E

•

Sep 30, 2023

A really beneficial course

By Scott M

•

Aug 28, 2023

information

presented

good

By Ana T

•

Aug 22, 2023

Very interesting learning!