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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois Urbana-Champaign

4.7
stars
16,978 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

PP

Aug 29, 2017

I would definitely recommend this course. It's gives detailed insight how the 4 Ps of marketing mix are increasingly becoming digital & how the balance of power is shifting from firms to consumers

DB

Jul 26, 2020

Thank-You professor, I expanded my knowledge on how 4Ps are influenced/ changed by technology. In fact, i have already used these examples in my class. Very useful. Once again thanks a lot professor.

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2276 - 2300 of 5,343 Reviews for Marketing in a Digital World

By Vandan A

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Nov 1, 2019

Practical course with case studies which are very interesting.

By Vivian M

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Oct 29, 2018

I am thankful for the knowledge that I acquired in the course.

By Ichrak M

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Oct 5, 2018

I really enjoyed the course, it's very valuable and beneficial

By MANHAR s

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Jul 3, 2018

good experience feel awesome after join course thanks coursera

By luis m p

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Dec 14, 2017

Excelente contenido, casos de estudio y sistema de aprendizaje

By Shruti N

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Oct 1, 2017

Very informative and helps tune in to current marketing trends

By Enrico F

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Apr 25, 2016

Great Course, convinced me to follow the whole Specialization!

By Евгений Б

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Sep 13, 2015

Great course, many new concepts with practical recommendations

By Rakesh B B

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Oct 27, 2021

Its really Knowledgeable. I learned alot . Thsnkd to ILLINOIS

By Svetlana A

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Mar 30, 2021

Amazing way to know how digital tools influent business life.

By Parul v

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Nov 19, 2020

It was a very nice expeience , i learned a lot of new things.

By Humera S

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Aug 23, 2020

Really good and understandable. Learned alot from this course

By Tamanna s

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Jun 14, 2020

I learnt very much about digital marketing course . Thank you

By touil y

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Jun 8, 2020

Thank you so much for this journey it was full of information

By Kim H

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May 31, 2020

It was good course to start learning about digital marketing.

By Madhur J

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May 7, 2020

Good teacher and good expanations in the course,thank you sir

By Rajat P

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Sep 15, 2018

Extremely helpful and great teaching Aric. Highly recommended

By Maria L

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Sep 4, 2017

I really liked the course content. Would highly recommend it!

By Anantharam S

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Jul 19, 2017

Very important course for all Digital marketing professionals

By Michael L H

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Jan 11, 2017

Excellent course. Outstanding instruction -- superb content.

By Artur K

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Feb 10, 2016

Structured and well-developed. Overall, it is a great course!

By Shreya J

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Sep 2, 2021

AMAZING COURSE FOR GAINING BASIC YET SOLID CONCEPT KNOWLEDGE

By DAN Z

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Aug 14, 2021

Great learning experience online to study digital marketing.

By Fatima I

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Jan 18, 2021

Much halpful and Educational. I have learned several things.

By Hamidreza A

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Dec 1, 2020

Awesome course I highly recommend it to all. Thanks Coursera