Chevron Left
Back to Marketing in a Digital World

Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois Urbana-Champaign

4.7
stars
16,978 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

PP

Aug 29, 2017

I would definitely recommend this course. It's gives detailed insight how the 4 Ps of marketing mix are increasingly becoming digital & how the balance of power is shifting from firms to consumers

DB

Jul 26, 2020

Thank-You professor, I expanded my knowledge on how 4Ps are influenced/ changed by technology. In fact, i have already used these examples in my class. Very useful. Once again thanks a lot professor.

Filter by:

2326 - 2350 of 5,343 Reviews for Marketing in a Digital World

By Vinay P

•

Jan 23, 2022

DETAIL EXPLAINATION HELPED A LOT TO UNDERSTAND THE MODULES.

By Keerthika M

•

Aug 20, 2021

I loved this course! very well explained and understandable

By Monika s

•

May 24, 2021

I really enjoy this course. Thank you for this oppurtunity.

By Debasish B

•

May 15, 2021

Many things to learn about digital marketing in normal life

By Rineet R

•

Dec 29, 2020

Quite comprehensive and presented excellently by Prof. Aric

By León M

•

Nov 17, 2020

Interesante, ágil y pertinente. Fue muy divertido de tomar.

By Rosaida M

•

Nov 5, 2020

This is a very good experience. I gain new knowledge from!

By Poomine S

•

Sep 15, 2020

Easy to understand for a beginner with very kind Prof.Aric.

By Mawande M

•

Aug 23, 2020

I've never enjoyed learning this much in my life. Thank you

By Bala K

•

Aug 10, 2020

Excellent Teaching, Thank you so much Sir Aric Rindfleisch.

By Rahul K

•

Jul 2, 2020

it was a great experience learning in this type of platform

By Sayed A R

•

Jun 27, 2020

The coursse was really good and it was really informational

By Nidhi R

•

Jun 5, 2020

Just awesome with lots of knowledge and practical thinking.

By Disha G

•

Jun 5, 2020

Really enjoyed the course. Didn't feel like I was studying.

By Violetta B

•

Apr 4, 2020

Amazing course! I enjoyed every single video lecture of it.

By Pranav P

•

Apr 8, 2018

Amazing course with clearly defined examples and exercises.

By Frankie R

•

Mar 24, 2017

It was engaging, and a good foundation for further studies.

By David S

•

Jan 7, 2017

Amazing course! Really loved the digital concepts approach.

By Berg V

•

Oct 5, 2016

Very Good, I found the course exciting and great exercises.

By deepankar m

•

Jun 11, 2016

The course is very well planned. Thanks to the entire team.

By alfie v

•

Mar 11, 2022

Excellent! Bravo to Professor Aric! Keep up the good work.

By David C

•

Jul 18, 2021

Amazing way to get started on the digital marketing world.

By Prasant K

•

Jun 18, 2021

great course help to understand the digital world markets

By Dr P K

•

May 25, 2021

Its a great learning exercise and quality course contents.

By Srinjoy D

•

Apr 28, 2021

That really increases your knowledge strongly recommended.