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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois Urbana-Champaign

4.7
stars
16,978 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

PP

Aug 29, 2017

I would definitely recommend this course. It's gives detailed insight how the 4 Ps of marketing mix are increasingly becoming digital & how the balance of power is shifting from firms to consumers

DB

Jul 26, 2020

Thank-You professor, I expanded my knowledge on how 4Ps are influenced/ changed by technology. In fact, i have already used these examples in my class. Very useful. Once again thanks a lot professor.

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2426 - 2450 of 5,343 Reviews for Marketing in a Digital World

By Ankur G

•

May 19, 2020

This was a nice and easy course with on point knowledge

By Anushka k

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May 14, 2020

Gain so much knowledge about this and its very useful .

By Divya T

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Apr 13, 2020

Loved the examples and nuances explained by Prof Alec!!

By Alfred W

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Apr 6, 2020

It was an amazing course gained industry based insights

By Adarsh S

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Dec 26, 2019

do enroll in this course for understanding the concepts

By Ilkim E

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Jun 4, 2019

It was a really nice course, a different point of view!

By Adewale D

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Dec 9, 2018

This course is impactino... Thanks to all facilitators.

By priya r

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Mar 10, 2018

fantastic course for beginners. Prof Aric just too good

By Bhagat V P

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Jun 30, 2017

Good Course to start off a career in Digital Marketing.

By Felipe S J

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Dec 11, 2016

I´ve learn new concepts and cases are very well chosen.

By Prem p

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Oct 7, 2016

Good one i like this site to build my skill more potent

By Kasia C

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Jul 18, 2016

I really enjoyed this course. Very informative and fun.

By ronny K

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Sep 4, 2015

Super Aric was awesome and the examples were very good.

By Ata O

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Nov 5, 2021

A good option for students who want to study business.

By Sandra A

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Aug 13, 2021

Great content and I enjoyed the delivery and exercises

By Mukul J

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Jul 8, 2021

Give real insight from Digital world..liked the course

By Ted D L

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Apr 7, 2021

I learned so much in this course. And enjoyed as well.

By Abrar H

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Feb 15, 2021

incredible got a new insight in marketing perspective.

By Dian F

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Nov 19, 2020

It's the first time I get online course and I love it.

By Aswathy M P

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Oct 1, 2020

Extremely helpful and was a great learning experience.

By Prachi S D

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Jul 26, 2020

SUCH A WONDERFUL COURSE. AND A MORE WONDERFUL TEACHER.

By Aishwarya K

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Jul 15, 2020

The way the concepts have been explained is excellent.

By DALPAT K

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Jul 5, 2020

better learning course for increase skills,knowledge .

By Ahmad F S B A S

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May 29, 2020

Good outlook on the current state of marketing online.

By Sohayb M B Z

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Apr 30, 2020

I would like to thank the instructor for the hard work