Chevron Left
Back to Marketing in a Digital World

Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois Urbana-Champaign

4.7
stars
16,978 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

PP

Aug 29, 2017

I would definitely recommend this course. It's gives detailed insight how the 4 Ps of marketing mix are increasingly becoming digital & how the balance of power is shifting from firms to consumers

DB

Jul 26, 2020

Thank-You professor, I expanded my knowledge on how 4Ps are influenced/ changed by technology. In fact, i have already used these examples in my class. Very useful. Once again thanks a lot professor.

Filter by:

2451 - 2475 of 5,343 Reviews for Marketing in a Digital World

By Yashvardhan M

•

Apr 27, 2020

Great experience. Would like to continue the learning.

By Mohamed O

•

Aug 30, 2019

I liked that course especially the case studies in it

By Debrajpaul

•

Jan 19, 2019

excellent course. content was useful and to the point.

By Amanpreet O

•

Oct 10, 2017

One of the best curses on digital marketing out there.

By Krishna S

•

Sep 26, 2017

A lot of learnings. My thanks to Dr Aric and his team.

By abdorashwan

•

Apr 25, 2017

Thank you for these great opportunities for learning

t

By Madhu M

•

Apr 10, 2017

A great way to getting introduced to Digital Marketing

By Rafael A d S

•

Jan 16, 2017

They gave a preview about my future presential course.

By ehsan i

•

Dec 19, 2016

this is a great course for beginers and very helpfull.

By Steven L

•

Nov 25, 2016

Excellent introduction concepts and case study, thanks

By Kunal D

•

Oct 12, 2016

Amazing course, exceptional instructor, helpful peers.

By Partha G

•

Sep 24, 2016

Great insights and its a gold for any marketing lover.

By Aniruddha B

•

Aug 14, 2016

Great Course,Great Learning.Every thing was New to me.

By Lesley D

•

May 4, 2016

The best course teaching Marketing in a Digital World.

By Cristian M

•

Oct 14, 2015

Excellent initial course Digital Marketing, I loved!!

By Mainak M

•

Nov 24, 2021

I am Very happy for having this course from Coursera

By Tiyasha D

•

Sep 30, 2021

This is a very good platform and very helpful course.

By Shashwat C

•

Aug 12, 2021

I have got to learn about marketing in digital world

By Kunjal U

•

May 31, 2021

The concepts in the course are excellently explained.

By Brenda O d R

•

May 14, 2021

I loved the course! The professor explains very well!

By Ben T

•

Mar 23, 2021

Great course. Interesting components, well presented.

By Syed M A S

•

Nov 25, 2020

The best course of Digital Makreting availible online

By Thùy V L

•

Oct 24, 2020

This course provides me so much helpful information ♥

By ALEXIS N

•

Aug 19, 2020

Now days all activities are operating in digital ways

By 221910320025 R K

•

Jul 27, 2020

The professor and the Case Studies are really Amazing