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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois Urbana-Champaign

4.7
stars
16,978 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

PP

Aug 29, 2017

I would definitely recommend this course. It's gives detailed insight how the 4 Ps of marketing mix are increasingly becoming digital & how the balance of power is shifting from firms to consumers

DB

Jul 26, 2020

Thank-You professor, I expanded my knowledge on how 4Ps are influenced/ changed by technology. In fact, i have already used these examples in my class. Very useful. Once again thanks a lot professor.

Filter by:

2551 - 2575 of 5,343 Reviews for Marketing in a Digital World

By Ahmed E A

•

Oct 13, 2015

Perfect material with a very interesting subject .

By Bhaskar S

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Nov 30, 2021

Amazing Course with an Awesome Learning Experience

By Syifa A

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Sep 16, 2021

Thats good for me to learn about digital marketing

By Ashish J

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Jul 10, 2021

it is good course to start with digital marketing.

By Münevver Y

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May 5, 2021

Çok memnunum. Katkı yapan herkese teşekkür ederiz.

By Nikolaos S

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Apr 9, 2021

Very good course and the professor is even better!

By Олена П

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Dec 27, 2020

Great course. Thank you very much for creating it.

By Eugenia P

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Dec 3, 2020

This course was very thorough and I learned a lot!

By Anastasia D

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Sep 14, 2020

Very good course. I learned a lot. I recommend it!

By Unni K

•

Sep 11, 2020

I would like to give five star in this university.

By Mariam I

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Jul 19, 2020

Very interactive, engaging and interactive course.

By RAHUL H M

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Jul 17, 2020

Amazing course, insightful and thoroughly enjoyed.

By PURU V

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Jul 5, 2020

quite an interesting course , teacher is soo good.

By Jose H

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Jun 22, 2020

No lo puedo continuar no domino muy bien el ingles

By Nalin K

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Jun 20, 2020

Learn more thing I'm this course

Thanks Coursera !

By Alison W

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May 26, 2020

excellent video, great professor really enjoyed it

By Karen P

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May 20, 2020

Love the course and the learnings from the modules

By 42 G S

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May 15, 2020

Excellent course,thank you so much ,learned a lot.

By Manubhav

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Apr 5, 2020

amazing eye opening course , really recommend it .

By Aleksandrina G

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Oct 24, 2018

I like it! Thank you for the valuable information!

By Stanley U

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Nov 19, 2017

its a great course, very educative and informative

By Aeryn S

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Mar 6, 2017

Thoroughly enjoyable and great learning materials!

By Mohamed T

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Feb 18, 2017

Great experince and material, I really enjoyed it.

By Khushaal C

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Jan 23, 2017

Very good course with practical implementations !!

By Otieno S

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Mar 3, 2022

excellent course.. and the lecturer was the best.