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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois Urbana-Champaign

4.7
stars
16,978 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

PP

Aug 29, 2017

I would definitely recommend this course. It's gives detailed insight how the 4 Ps of marketing mix are increasingly becoming digital & how the balance of power is shifting from firms to consumers

DB

Jul 26, 2020

Thank-You professor, I expanded my knowledge on how 4Ps are influenced/ changed by technology. In fact, i have already used these examples in my class. Very useful. Once again thanks a lot professor.

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2626 - 2650 of 5,343 Reviews for Marketing in a Digital World

By Hatice M A

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Sep 30, 2020

Excellent lessons, grateful for your education.

By ALYA A A J

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Sep 29, 2020

Very helpfull to learn about digital marketing!

By Tanima S

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Jul 27, 2020

I didnt get my certificate. What's the problem?

By Andres E R B

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Jul 19, 2020

Excellent course and innovative way of teaching

By Vasant D

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Jun 21, 2020

this is a excellent course for digital maketing

By Karthika S

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Jun 17, 2020

I loved this course and it was very insightful.

By Harshit P

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May 28, 2020

the course was very interesting and informative

By Usman S P

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May 28, 2020

It was very interesting ,useful and informative

By AYA T

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Dec 7, 2019

It was more than what I was expecting.

thank you

By Liliia T

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Aug 27, 2018

It's a great course with a lot of practise work

By Md. L R (

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Apr 27, 2018

Really grateful for giving me the opportunity !

By Ramon N C

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Jul 25, 2017

this was amazing, ill do it again a 1000 times.

By Naman A

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Dec 7, 2016

Great course. Great insights and illustrations.

By Salar T

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Jun 22, 2016

Very informative course. I like it a lot so far

By Eileen Z

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Jun 6, 2016

Great introductory module to digital marketing!

By Elaine T

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Apr 20, 2016

It's really practical and inspiring! Thank you!

By Aman R S

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Jun 27, 2023

One of the best and new concept knowing course

By Kanchan J

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Jan 31, 2023

it's helpfuland knowledgeableto us .Thank you.

By Tanveer N

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Jul 21, 2021

i got learn new stuffs about digital marketing

By Pasquale A P

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Jun 14, 2021

Great course, I really enjoyed following this.

By Mohammed S

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Jun 9, 2021

it was a good experience and leart new things.

By Devanshi

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May 9, 2021

Great teaching and course. Got to learn a lot.

By Ysul Z

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Feb 26, 2021

The best course so far I had done on Coursera.

By ARMANDO D C

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Feb 5, 2021

É um ótimo curso, superou minhas expectativas.

By Shiva S

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Jan 14, 2021

best and most helpful course available online.