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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois Urbana-Champaign

4.7
stars
16,978 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

PP

Aug 29, 2017

I would definitely recommend this course. It's gives detailed insight how the 4 Ps of marketing mix are increasingly becoming digital & how the balance of power is shifting from firms to consumers

DB

Jul 26, 2020

Thank-You professor, I expanded my knowledge on how 4Ps are influenced/ changed by technology. In fact, i have already used these examples in my class. Very useful. Once again thanks a lot professor.

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2726 - 2750 of 5,343 Reviews for Marketing in a Digital World

By SHRADHANJALI B

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May 17, 2020

Its a very useful platform to gain knowledge

By RAHUL B

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May 14, 2020

very useful course gained a lot of knowledge

By Walid A E H

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May 10, 2020

excellent course i really enjoyed the topics

By Полина

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Apr 27, 2020

This is a very interesting course! Thak you!

By Sajal S

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Apr 11, 2020

its really a good course worth spending time

By ozge

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Mar 19, 2019

great course and excellent manner of telling

By Qianyi H

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May 15, 2017

wonderful course with great acdamic insight!

By Elisabeth F

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Dec 18, 2016

Very good introduction to Digital Marketing.

By Muhammad A

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Sep 8, 2016

Great Course

Thanks Professor Aric

Good Luck

By Warawut G

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Apr 5, 2022

Thank you for The Digital Marketing course.

By Ahmed G

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Dec 28, 2021

It was a great experience, I learned a lot.

By Paulina B

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Oct 6, 2021

Awesome course! The professor was amazing!

By Rami A H

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Sep 7, 2021

Wonderful Experience with a great professor

By Tomás V R

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Mar 29, 2021

Great course very complete and interactive.

By Jimenez V E E

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Nov 11, 2020

A lot of knowledge and very constructive!!!

By Alejandra U M

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Nov 1, 2020

The course is excellent, highly recommended

By SHRADDHA P

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Sep 22, 2020

It's really most important course for me.😊

By Jayant P

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Sep 9, 2020

it was a good course aric teaches very well

By Ilham M - 2

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Sep 6, 2020

Great content and a very insightful course.

By Shamir A

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Aug 6, 2020

Good course for marketing in Digital World.

By Juan P P

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Jul 6, 2020

Very satisfied and want to see what is next

By dilip v

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May 30, 2020

A great course to do, excellent experience.

By Arturo O S

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May 6, 2020

Good and actual topics, and good exposures.

By Mahfud S

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Apr 19, 2020

Excellent course with contemporary examples

By Viral D

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Nov 5, 2018

Awesome course. Learnt a lot of new things.