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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois Urbana-Champaign

4.7
stars
16,978 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

PP

Aug 29, 2017

I would definitely recommend this course. It's gives detailed insight how the 4 Ps of marketing mix are increasingly becoming digital & how the balance of power is shifting from firms to consumers

DB

Jul 26, 2020

Thank-You professor, I expanded my knowledge on how 4Ps are influenced/ changed by technology. In fact, i have already used these examples in my class. Very useful. Once again thanks a lot professor.

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2751 - 2775 of 5,343 Reviews for Marketing in a Digital World

By OGUZ K A

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Nov 13, 2017

Being a student again couldn't be more fun.

By Melanie D

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May 24, 2017

Great course! Learned a lot from prof Aric.

By l c

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Nov 24, 2016

awesome course,with an awesome instructor!!

By Gilles M

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Nov 24, 2015

Ideal mix of teaching lessons and exercises

By Temitope A

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Nov 3, 2023

IT GIVES ROOM TO A LESS PRIVILEGE TO LEARN

By Shweta R

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Mar 26, 2023

nice teacheing but course certificate not

By HRUTHIKSAI B

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Apr 6, 2022

very helpfull explanations and assignments

By moha m

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Dec 10, 2021

I am really proud that i had this course .

By furqan a

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Oct 3, 2021

there are error in my name in certififcate

By Younis Y

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Sep 13, 2021

it was an amazing course full of knowledge

By Vy L

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Jul 7, 2021

A good course to start becoming a Marketer

By Aravindan B

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Apr 22, 2021

Good program. For biggeners.

By Abdel K L

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Dec 31, 2020

Very interesting and practical assigmments

By Nerijus P

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Dec 3, 2020

It was very informative and helpful course

By Hrithik S

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Oct 18, 2020

Very nice and interesting topics to learn.

By Michelle G

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Oct 8, 2020

have a great experience! thank you for all

By Alvaro B

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Sep 20, 2020

very good course and mostly the professor.

By Bharti B

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Aug 26, 2020

Very helpful to me for my further studies.

By MOHANAN R

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Aug 7, 2020

I found it really helpful and interesting.

By Aninda G

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Aug 3, 2020

very good platform to learn through online

By Chandra P

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Jul 28, 2020

Never had experience like this. Thank you!

By Isha B

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Jun 19, 2020

course was very informative and and useful

By Asmarka A (

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Jun 11, 2020

Very great at equipping people with skills

By nazlı a p

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May 15, 2020

Amazing lecturer! Well-prepared materials.

By MANJULA G

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May 12, 2020

Good experience learning digital marketing