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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois Urbana-Champaign

4.7
stars
16,978 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

PP

Aug 29, 2017

I would definitely recommend this course. It's gives detailed insight how the 4 Ps of marketing mix are increasingly becoming digital & how the balance of power is shifting from firms to consumers

DB

Jul 26, 2020

Thank-You professor, I expanded my knowledge on how 4Ps are influenced/ changed by technology. In fact, i have already used these examples in my class. Very useful. Once again thanks a lot professor.

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2851 - 2875 of 5,343 Reviews for Marketing in a Digital World

By Basit F

•

Jan 26, 2018

Best professor i like about this course.

By Fúlvio C

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Dec 30, 2017

Great introductory course on the theme o

By Shan W

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Feb 28, 2016

very useful and interesting conceptions!

By Sergio E L D L R

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Feb 8, 2016

Me gustó mucho. Es un curso muy práctico

By Guillermo M P

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Sep 2, 2015

Excellent course. Specially the DBI part

By Alan

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Aug 20, 2015

Great Course, I was able to learn a lot!

By VIJAYMUTHURAJA J

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Mar 8, 2022

WELL AND ADVANCED COURSE.HAPPY TO LEARN

By azinmagba j o

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Jul 11, 2021

A window to the digital marketing world

By Adebiyi T

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Apr 15, 2021

Very strict and professional. i love it

By irem ö

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Mar 14, 2021

I learned a lot! Thanks for all effort.

By Natallia R

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Jan 15, 2021

Very interesting and insightful course.

By Diego L B

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Jan 11, 2021

Very interesting and insightful course!

By Taslima A 2

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Sep 26, 2020

thanks for giving me this opportunity..

By ABHISHEK R

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Sep 13, 2020

It was really great course. Thanks GIES

By Priscilla M

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Sep 11, 2020

Excellent course. Outstanding professor

By Gilang H A

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Jul 2, 2020

it's a good corse espically to marketer

By Fajar R D

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Jun 29, 2020

new science in the current digital era.

By ADARSH D

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Jun 3, 2020

it was wonderful with all good examples

By Beny B

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May 1, 2020

amazing, open your mind in an instant !

By Chrisabel B

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Oct 21, 2018

amazing content and very well explained

By Saahil J

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Oct 13, 2017

every one should go through this course

By Faiza C

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Oct 11, 2016

good introduction to the specialization

By Shivam S

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Sep 9, 2016

best digital marketing course out there

By Adama C

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Aug 1, 2016

Nice course the teaching was so simple.