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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois Urbana-Champaign

4.7
stars
16,978 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

PP

Aug 29, 2017

I would definitely recommend this course. It's gives detailed insight how the 4 Ps of marketing mix are increasingly becoming digital & how the balance of power is shifting from firms to consumers

DB

Jul 26, 2020

Thank-You professor, I expanded my knowledge on how 4Ps are influenced/ changed by technology. In fact, i have already used these examples in my class. Very useful. Once again thanks a lot professor.

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2776 - 2800 of 5,343 Reviews for Marketing in a Digital World

By UPENDRA B

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May 12, 2020

Great course. i liked the way of teaching.

By Sunil K

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May 5, 2020

i am very much satisfied with the teaching

By Yashwanth k

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Apr 18, 2020

A best course for a beginner don't miss it

By A N M A R

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Apr 8, 2020

Great Job by Mr. Aric Rindfleisch. Thanks.

By Raphael V S

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Nov 8, 2017

Great course, very grateful to participate

By Saad s

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Oct 14, 2017

Very Informative and run on current trends

By Greg C

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Jun 3, 2017

Very interesting and practical, thank you!

By S M A H

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Mar 30, 2016

excellent course, great lecture. Loved it.

By Mahmoud M

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Feb 7, 2016

Amazing Course , full of innovative idea .

By Roberto A

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Aug 29, 2015

Best course series I've taken on Coursera!

By SINA T E

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Aug 15, 2015

fantastic teacher

best educational web site

By Ehssan M

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Dec 7, 2021

Excellent course and inspiring professor.

By Anri L

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Dec 6, 2021

I have never met a professor this smooth!

By Maria P B

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Sep 2, 2021

Muy bueno. No pense que me gustara tanto.

By Karl R

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Aug 11, 2021

Excellent on-line teaching method, thanks

By أحمد ع ا ع ع ا

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Mar 27, 2021

Very Good, Thanks for all for this course

By Adriana A

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Mar 25, 2021

Great beginner intro to Digital Marketing

By Jad F

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Jan 23, 2021

amazing course wit an amazing instructor.

By AHMED Y S S

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Dec 16, 2020

Very clear explanation with good examples

By Akash C

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Nov 19, 2020

Excellent course to understand Marketing.

By Deleted A

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Nov 14, 2020

I love this online structure and classes!

By SHUAIQI Z

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Nov 6, 2020

Great course! very clear and informative.

By Eduardo J M R

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Sep 29, 2020

Es un excelente curso, y muy entretenido.

By Sarvani S

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Aug 22, 2020

It was a great experience. Over-whelming.