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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois Urbana-Champaign

4.7
stars
16,978 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

PP

Aug 29, 2017

I would definitely recommend this course. It's gives detailed insight how the 4 Ps of marketing mix are increasingly becoming digital & how the balance of power is shifting from firms to consumers

DB

Jul 26, 2020

Thank-You professor, I expanded my knowledge on how 4Ps are influenced/ changed by technology. In fact, i have already used these examples in my class. Very useful. Once again thanks a lot professor.

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2801 - 2825 of 5,343 Reviews for Marketing in a Digital World

By Mohammad H N

•

Jul 25, 2020

Extremely well course. Highly recommended

By Sai S T

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Jul 20, 2020

This was really fantastic ,enjoyed a lot

By ASWINI B

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Jul 14, 2020

Wonderful course very informative .......

By Karan P

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Jul 6, 2020

Lovely course. Loved all the assignments!

By SHACHI D

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Jun 20, 2020

Very useful and knowledge provider course

By Suneetha S

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May 29, 2020

lot of learning and good inputs thank you

By Prof. A P

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May 26, 2020

I learned the new dimension of marketing.

By Narmada S

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May 16, 2020

Learnt a lot of interesting new concepts!

By MAJJI S R

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May 15, 2020

Extraordinary course on digital Marketing

By Erraiss A

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May 13, 2020

I love it it was a good experiment for me

By Sahil M

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May 5, 2020

This was a good introduction to marketing

By ashwini k

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May 4, 2020

Good course to revisit marketing concepts

By Vivian u

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Apr 30, 2020

Very educational. I loved the experience.

By Perkin k

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Apr 8, 2020

Loved learning Marketing from ILLINOIS :)

By Sausthabha B

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May 11, 2018

NIce Course., Easy to Learn, Easy to pass

By MD. M I F

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Nov 16, 2017

Enjoyed and learned a lot! Really worthy!

By Avinash S

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Sep 5, 2017

great course, enjoyed while learning..!!!

By Christine

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Aug 31, 2017

Great teaching, interviews and exercices!

By Gayatri C

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Mar 1, 2017

Enjoyed learning about Digital Marketing.

By Willy W

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Oct 11, 2016

Great course! I recommend it to everyone!

By Luis E F C

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Mar 14, 2016

Great starting course for novice studant.

By Leo K

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Feb 24, 2016

Thank you for the course. I am impressed.

By Melissa R

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Sep 15, 2015

This is a great course, very insightful!!

By MUTABAZI P

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Nov 15, 2022

I learnt so many things. I recommend it!

By stephanie F

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May 19, 2022

AMAZING VERY INFORMATIVE AND INTERACTIVE