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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois Urbana-Champaign

4.7
stars
16,978 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

PP

Aug 29, 2017

I would definitely recommend this course. It's gives detailed insight how the 4 Ps of marketing mix are increasingly becoming digital & how the balance of power is shifting from firms to consumers

DB

Jul 26, 2020

Thank-You professor, I expanded my knowledge on how 4Ps are influenced/ changed by technology. In fact, i have already used these examples in my class. Very useful. Once again thanks a lot professor.

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2676 - 2700 of 5,343 Reviews for Marketing in a Digital World

By Mervin M G B

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Feb 4, 2022

Es un excelente curso y un excelente profesor

By Parth J

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Jul 8, 2021

I like the way of teaching by the instructor.

By Mariia S

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Mar 29, 2021

It was so great and eyes-opening, thank you!!

By Aashini R

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Feb 23, 2021

The Videos are very clear and understandable.

By Dinorah C

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Dec 31, 2020

Excellent. Content very updated! Thank you!!!

By Christy I

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Dec 8, 2020

good instructor, they give very good example,

By KARIM E A A

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Dec 6, 2020

It’s my first digital course it was very good

By Gitari D

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Dec 4, 2020

Great course and the delivery was outstanding

By Aung S T

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Nov 12, 2020

nice course and it's really help to my career

By Aakash R

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Sep 14, 2020

Very nice explanation had done in the course.

By JACOB N O F

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Aug 13, 2020

It's a nice introduction to digital marketing

By KIRUTHIKA T

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Aug 13, 2020

very good start up for every marketing people

By JAGRIT S

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Aug 10, 2020

The best course on marketing found till date.

By Mehta S

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Aug 8, 2020

Its amazing and provides with value learning.

By Favian O R M

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Jul 28, 2020

It was a great experience, big thanks to Aric

By parimala n

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Jul 19, 2020

Good to learn this course about digital world

By Adham I U O

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Jul 18, 2020

i really liked the way the professor teaches.

By Harshita M

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Jul 6, 2020

good experience... helpful in future projects

By S H K

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Jun 27, 2020

Course is good I didn't get in my certificate

By Divya C

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Jun 1, 2020

It was quite interactive and engaging course.

By Darshan j

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May 30, 2020

Very well arrange and well explained course .

By Shokirova U

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May 8, 2020

Enjoyed the whole course! Very informative!!!

By Pria N

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Apr 28, 2020

Everyone should do this course. It’s amazing.

By Vatsal M

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Apr 4, 2019

Quite educational and well-structured course!

By Jafiya A

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Dec 19, 2018

A great content, easy to learn for beginners.