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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois Urbana-Champaign

4.7
stars
16,978 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

PP

Aug 29, 2017

I would definitely recommend this course. It's gives detailed insight how the 4 Ps of marketing mix are increasingly becoming digital & how the balance of power is shifting from firms to consumers

DB

Jul 26, 2020

Thank-You professor, I expanded my knowledge on how 4Ps are influenced/ changed by technology. In fact, i have already used these examples in my class. Very useful. Once again thanks a lot professor.

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2601 - 2625 of 5,343 Reviews for Marketing in a Digital World

By Khatera M

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May 17, 2021

i learned lots of new things and new experiences

By gao x

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Mar 4, 2021

Helpful, i truly did learn a lot of new concptes

By Yafie F P

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Oct 2, 2020

Such a great and fun! I really enjoy this course

By Ansh B

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Sep 20, 2020

Fantastic Faculty. Enjoyed a lot while learning!

By Laura J

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Sep 18, 2020

Very interesting and educational course! Try it!

By Aleena D

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Sep 12, 2020

amazing course! . i learnt a lot about marketing

By Paulomi S

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Sep 6, 2020

it is a privilege to learn from Aric Rindfleisch

By 18UCMA175

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Aug 18, 2020

Really too good marketing the teaching also good

By kushal m

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Aug 1, 2020

Superb course, superb teaching, cool instructor.

By Ismat J

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Jul 26, 2020

I learn many things from this course. Thank you.

By Kristine W

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Jul 1, 2020

Fabulous course and a really engaging Professor!

By pimrawee k

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Jun 28, 2020

great experienced!! thank you for good knowledge

By NITESH K G

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Jun 13, 2020

Had a great experince in doing this course .....

By Tejas D

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Jun 2, 2020

Good Course for who are interesting in marketing

By Deepak S V

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May 22, 2020

I gained so much of information from this course

By Lovepreet S

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Apr 27, 2020

Very helpful for best goal and success for life.

By Mukund R T

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Apr 9, 2020

Great course! Some wonderful insights to be had!

By Ranjan S

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Sep 23, 2018

Latest course available in Digital Marketing....

By Sean R

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Dec 14, 2016

Great assignments and content. Highly recommend.

By Monika A

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Jan 9, 2016

I was surprised that studying can be interesting

By Ruslan G

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Aug 19, 2015

Excellent course with new and fresh information!

By Nandini D

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Apr 20, 2022

Great course, looking forward to more learning!

By Anjana P K

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Jan 7, 2022

Its an excellent course.Its very helpful for me

By Abiola A

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Apr 17, 2021

Very impactful ,will really love to learn more.

By mohsin m

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Feb 12, 2021

It ha uplift my skillet and assist in my career