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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois Urbana-Champaign

4.7
stars
16,978 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

PP

Aug 29, 2017

I would definitely recommend this course. It's gives detailed insight how the 4 Ps of marketing mix are increasingly becoming digital & how the balance of power is shifting from firms to consumers

DB

Jul 26, 2020

Thank-You professor, I expanded my knowledge on how 4Ps are influenced/ changed by technology. In fact, i have already used these examples in my class. Very useful. Once again thanks a lot professor.

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2476 - 2500 of 5,343 Reviews for Marketing in a Digital World

By Krishna K

•

Jul 27, 2020

Phenomenal learning experience and great assignments!

By anil k p

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Jul 26, 2020

It is very helpful to students to learn something new

By Syed D J

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Jul 20, 2020

It was indeed a wonderful learning experience for me.

By NANDHIDHA S

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Jul 20, 2020

Great course experience with well experienced people.

By Matías L

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Jun 6, 2020

Is a little bit long but the conecpts are really good

By Kuldeep C R

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May 27, 2020

Interesting, In-depth and Engaging. Thanks Prof. Eric

By Andrew J

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Apr 7, 2020

Course was a great introduction to digital marketing.

By Deleted A

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Mar 28, 2020

Excellent. Thanks for all knowledge and informations.

By Changfeng Z

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Nov 21, 2019

Excellent to learn basic digital marketing knowledge!

By Nazo L S

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Oct 5, 2018

I love it, thank you so much for this amazing course.

By Shashwat G

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Oct 27, 2017

Awesome course to relate Digital to 4Ps of Marketing!

By Pradeep K

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Sep 24, 2017

Good course to begin the journey in Digital Marketing

By Alexis Q

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Aug 24, 2017

Great course with great assignments. You truly learn.

By Sunitha R

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Apr 15, 2017

amazing course. focus on fundamentals, which is good.

By Jimmy O

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Apr 6, 2017

very eye opening regarding marketing in a digital age

By Isabella J

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Feb 3, 2017

useful learning materials, but a little bit outdated~

By Shamik B

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Dec 18, 2016

A very good introductory course to Digital Marketing.

By Олеся

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Oct 12, 2016

Спасибо! Это был очень полезный и вдохновляющий курс!

By Vinita S

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Aug 20, 2016

Lucid, well presented and very informative. Loved it!

By Stuart W

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Jun 13, 2016

Fantastic, insightful course which is well presented.

By Arvy S

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Feb 12, 2016

I loved the class. especially the real world example.

By Sparsh K K

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Aug 7, 2021

Excellent course for beginners on digital marketing.

By Wilairat C

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Jun 26, 2021

Solid foundation for expertise in digital marketing

By HONGHAO C

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Apr 5, 2021

Very good course, many thanks to Mr.Aric Rindfleisch

By Shraddha P

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Feb 5, 2021

An extremely insightful course with great learnings!