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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois Urbana-Champaign

4.7
stars
16,978 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

PP

Aug 29, 2017

I would definitely recommend this course. It's gives detailed insight how the 4 Ps of marketing mix are increasingly becoming digital & how the balance of power is shifting from firms to consumers

DB

Jul 26, 2020

Thank-You professor, I expanded my knowledge on how 4Ps are influenced/ changed by technology. In fact, i have already used these examples in my class. Very useful. Once again thanks a lot professor.

Filter by:

2501 - 2525 of 5,343 Reviews for Marketing in a Digital World

By Niki E

•

Feb 1, 2021

Thanks for everything I learned a lot of things here

By Audrie E

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Jan 16, 2021

This was a great intro course for digital marketing!

By Jessica L B

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Jan 6, 2021

Amazing course! Would definitely recommend to peers!

By Anjali S

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Dec 29, 2020

It was a wonderful, knowledgeable and fun experience

By Deleted A

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Dec 11, 2020

This is the best course I have ever taken in my life

By Asim S

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Nov 15, 2020

Mr Aric is one of the best teacher of my whole life.

By Omkar D

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Oct 23, 2020

very nice and must needed course for digital future.

By Sabiha A L

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Sep 26, 2020

Nice work and i learned different skills. Thank you.

By Sourav U

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Sep 5, 2020

Excellent Course!! Had a great learning experience!!

By Deleted A

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Sep 3, 2020

it is so helpful to do marketing in a digital world.

By Patwocho D

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Jun 19, 2020

The course is well presented, I really recommend it.

By Rashmita B

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Jun 18, 2020

Very interesting!! Enjoyed doing the case studies!!!

By Kuber M

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Jun 12, 2020

Very helpful app to learn different courses for free

By Narendra N

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Jun 4, 2020

they teaches very nice that we can easily understand

By Anita J

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May 31, 2020

I learned so much in this course. Thank you so much.

By Hollie D

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May 12, 2020

Very informative, good interactive course, loved it!

By Nikhil J

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Apr 8, 2020

Eric is Phenomenal teacher.. in true sense a Guru...

By Mark G W

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Feb 11, 2019

Great course. Well conceived and expertly delivered.

By Mehrdad k

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Nov 29, 2018

great course. thanks for letting me to learn in here

By ayman m f e

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Jun 29, 2018

great course really with lots of updated information

By Garima S

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Oct 18, 2017

Very useful course. Learnt a lot. Excellent teacher!

By Sherry S

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Jun 28, 2016

Well structured content and interesting assignments!

By Billy V S

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Jun 22, 2016

Great Lesson that offers me implementable knowledges

By Alejandro S

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Apr 20, 2016

Excelente curso, muy útil y concreto. Lo recomiendo.

By Carmela M

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Mar 8, 2024

So much modern and relevant information! Excellent!