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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois Urbana-Champaign

4.7
stars
16,978 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

PP

Aug 29, 2017

I would definitely recommend this course. It's gives detailed insight how the 4 Ps of marketing mix are increasingly becoming digital & how the balance of power is shifting from firms to consumers

DB

Jul 26, 2020

Thank-You professor, I expanded my knowledge on how 4Ps are influenced/ changed by technology. In fact, i have already used these examples in my class. Very useful. Once again thanks a lot professor.

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2526 - 2550 of 5,343 Reviews for Marketing in a Digital World

By Manasi J

•

Jun 8, 2022

The course was extreamly wonderful and great to me.

By Suresh K

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Aug 29, 2021

Great course structures with excellent case studies

By Liza M

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Jul 9, 2021

Updated learning and easy to understanding teaching

By Michael L

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Jul 4, 2021

Challenging courses, Thank you for the explanation.

By Arnav J

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Jun 10, 2021

Great insight on digital aspects of 4P of marketing

By RICARDO A

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Mar 14, 2021

great course, innovative, entertaining, very useful

By zidaha n

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Feb 20, 2021

Excellent Professeur! The course was well detailed.

By Ikveen K

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Sep 2, 2020

Great topics, great explanation, great assignments!

By Dr.Mehal P

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Aug 22, 2020

I had verified my ID.Please issue me my certificate

By Deleted A

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Jul 23, 2020

i am complete my cource but no certificate is given

By MATURU S M

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Jul 15, 2020

I had learnt a lot about marketing from this course

By Sarthak K

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Jul 9, 2020

Up to date learning with many interesting examples!

By barry j v r

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Jun 29, 2020

Really enjoyed this course and how it was laid out.

By R M k

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Jun 26, 2020

VERY GOOD...learned a lot of new marketing concepts

By sasha m

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Jun 25, 2020

Simple easy to understand. Updated and very useful.

By Gavin T K K

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Jun 20, 2020

Interesting, valuable and clearly expressed course.

By Ishan M

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May 31, 2020

EXcellent course and fundamental requirement today.

By Priyanka s

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May 19, 2020

It was a wonderful experience learning here. Thanks

By Simona M

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May 18, 2020

Awesome course! Aric is very knowledgeable and fun!

By KALYANI R

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May 3, 2020

Learnt a lot. good updation for a Marketing Teacher

By Santiago

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Oct 21, 2019

Excellent! I love the course and I learned so much!

By Tridib H

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Jun 18, 2019

The Course was very interesting and well structured

By Shashank S

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Aug 30, 2017

Very Helping Course for the initial level learners.

By Angeliki A

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Sep 24, 2016

Learnt so much! I would recommend this to everyone!

By Vaso K

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Feb 7, 2016

Great first course! Everything is very interesting!