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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois Urbana-Champaign

4.7
stars
16,978 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

PP

Aug 29, 2017

I would definitely recommend this course. It's gives detailed insight how the 4 Ps of marketing mix are increasingly becoming digital & how the balance of power is shifting from firms to consumers

DB

Jul 26, 2020

Thank-You professor, I expanded my knowledge on how 4Ps are influenced/ changed by technology. In fact, i have already used these examples in my class. Very useful. Once again thanks a lot professor.

Filter by:

2701 - 2725 of 5,343 Reviews for Marketing in a Digital World

By Sushan K

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Apr 9, 2018

very good informations and the best lecturer.

By Abhishek S

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Oct 23, 2017

It is a good foundation for Digital Marketing

By Ana P

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May 6, 2017

Thank you so much for instructing Ana Pelayo.

By Mialy A

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May 3, 2017

so interesting helping me to improve my basis

By Akintoye M M

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Nov 6, 2016

The best course in marketing in Digital world

By Franck N

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Aug 27, 2016

Excellent course, professor & course material

By jean-Christophe B

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Aug 19, 2015

Excellent teaching course including managers.

By Papa S T

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Dec 10, 2024

Merci a vous pour cette formation de qualité

By Richa T

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Aug 2, 2021

Amazing course to start in digital marketing

By Chandani J

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Jul 26, 2021

Thank you it was refreshing and informative.

By Johanna V C V

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Jul 16, 2021

MUY BUENO PERO AZUN NO RECIBO EL CERTIFICADO

By Goh C H

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Jul 5, 2021

Content is concise. Aric is a fun lecturer.

By Fabio F

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May 19, 2021

Very good course, I suggest it to everybody.

By Eduardo .

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May 7, 2021

Great Course, I learned a lot of new things

By Karishor I

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Apr 30, 2021

Can’t get my certificate

Really disappointed

By Zeynep A G

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Apr 1, 2021

Great instructor, great training! Thank you!

By Pratosh N

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Nov 10, 2020

Best professor which make easy to understand

By Waleed N

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Aug 20, 2020

Awesome Course! Learned a lot of new things.

By Anastasia K

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Aug 4, 2020

I a lot of practical assignments. Enjoyed it

By Raja K

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Jul 29, 2020

This courses is very helpful and acknowledge

By S. A

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Jul 15, 2020

It was highly useful to enhance my knowledge

By Sagar S

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Jun 26, 2020

Great course and professor to go through!!!

By Tanmay K

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Jun 6, 2020

very Informative and interesting and updated

By Karan N

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May 29, 2020

A wonderful course! Gained a lot through it.

By SEKHARAMAHANTI S S P

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May 23, 2020

Nice lecture .students like me got benifited