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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois Urbana-Champaign

4.7
stars
16,978 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

PP

Aug 29, 2017

I would definitely recommend this course. It's gives detailed insight how the 4 Ps of marketing mix are increasingly becoming digital & how the balance of power is shifting from firms to consumers

DB

Jul 26, 2020

Thank-You professor, I expanded my knowledge on how 4Ps are influenced/ changed by technology. In fact, i have already used these examples in my class. Very useful. Once again thanks a lot professor.

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2901 - 2925 of 5,343 Reviews for Marketing in a Digital World

By Abanob A

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Oct 7, 2017

I love what i am learning, and the way

By Chirag J

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Sep 5, 2017

thank you for such a great opportunity

By Kristina S

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Apr 10, 2017

Excellent and very interesting course!

By Hugh C W I P C

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Jan 31, 2017

this was good, I enjoyed it, thank you

By Carola S

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Oct 29, 2016

Is the best online course I´ever take!

By Rupa P

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Oct 4, 2016

Current, entertaining and enlightening

By Eduardo S d O

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Jun 23, 2016

Best course so objective at the point!

By Izabela M

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Mar 15, 2016

Great materials, interesting exercises

By Daniel D

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Feb 1, 2016

Ótimo curso. Congratulations Coursera.

By Albert G

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Jan 17, 2016

very good! wonderful movie!

I love it !

By Volodymyr P

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Aug 18, 2015

Very interesting and innovative course

By Arthur F Q

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Oct 12, 2022

Curso muito bom, coeso e informativo

By samuel j

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Jan 21, 2022

I love this course. Take it and grow.

By Andrea C

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Nov 29, 2021

I really liked and enjoyed the course

By Bryna M

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May 31, 2021

I Love this! make me more understand

By Abass A O

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May 1, 2021

It is brilliant and very educational.

By Serdar A

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Apr 5, 2021

Awesome course, great skills we get !

By Mohamad A S

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Mar 5, 2021

Very informative. Highly recommended.

By VICTORIA D M

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Feb 14, 2021

excellent and very much informative .

By Oumaima A

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Oct 14, 2020

Very good course I highly recommended

By Jagriti G

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Sep 21, 2020

Superb course, learned lots of things

By Sanskar T

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Sep 6, 2020

SUPERB COURSE AS WELL AS EXPLAINATION

By Harikumar M I

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Aug 30, 2020

Quiz questions can be designed better

By Abhishek C

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Aug 28, 2020

Interesting course i love the teacher

By Deepankan K

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Aug 15, 2020

Very nice to be a part of this course