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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois Urbana-Champaign

4.7
stars
16,978 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

PP

Aug 29, 2017

I would definitely recommend this course. It's gives detailed insight how the 4 Ps of marketing mix are increasingly becoming digital & how the balance of power is shifting from firms to consumers

DB

Jul 26, 2020

Thank-You professor, I expanded my knowledge on how 4Ps are influenced/ changed by technology. In fact, i have already used these examples in my class. Very useful. Once again thanks a lot professor.

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2926 - 2950 of 5,343 Reviews for Marketing in a Digital World

By Arya s

•

Aug 2, 2020

well i learnt a lot from this course.

By SATHYANARAYANAN S

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Jul 26, 2020

Course was fantastic. I learnt a lot.

By CHHAVI B

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Jul 7, 2020

The concepts were very well explained

By Sakshi K

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May 29, 2020

Beautifully structured. Learnt a lot.

By Salsabil

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May 11, 2020

I really enjoyed the course thank you

By Tonmoy G

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May 7, 2020

Excellent Course on Digital Marketing

By SUDESHNA C

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May 6, 2020

well experience in digital marketing.

By Gauri S B

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Oct 5, 2019

it was very good course for learning.

By Sandeep K

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Aug 1, 2019

Great course. Thoroughly enjoyed it .

By Sapt R G

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Jul 4, 2019

Wonderful course. completely loved it

By Suman D

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May 1, 2019

Great Class and Explanation Professor

By Amit P

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Mar 30, 2018

Great Course. Loved the case studies.

By Edgard M M

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Feb 27, 2017

Very good course with great examples!

By Giorgi J

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Dec 25, 2016

Thank you for such interesting course

By Rod M

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Nov 5, 2016

Great course, definitely recommended!

By Ana W

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Oct 23, 2016

Great content, and very good teacher!

By Elena R

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Apr 21, 2016

Excellent course. I truly enjoyed it!

By Juan S D

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Apr 12, 2016

Amazing course and amazing teacher!!!

By Nada D

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Nov 17, 2022

c'est une formation tres interessent

By Renuga M

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May 25, 2022

very helpful for career advancement.

By Sethu m P

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Jul 28, 2021

The course is really easy and useful

By nunzio f

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Mar 28, 2021

Great course with a lot of insights!

By Nithya L

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Jan 26, 2021

Very good explanation with examples.

By Nazim U

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Nov 28, 2020

Great opportunity to learn marketing

By Ayush s

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Sep 28, 2020

Very Nice and detailed explanation !