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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois Urbana-Champaign

4.7
stars
16,978 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

PP

Aug 29, 2017

I would definitely recommend this course. It's gives detailed insight how the 4 Ps of marketing mix are increasingly becoming digital & how the balance of power is shifting from firms to consumers

DB

Jul 26, 2020

Thank-You professor, I expanded my knowledge on how 4Ps are influenced/ changed by technology. In fact, i have already used these examples in my class. Very useful. Once again thanks a lot professor.

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2951 - 2975 of 5,343 Reviews for Marketing in a Digital World

By Oscar L R

•

Sep 24, 2020

Great course! definitely recommended

By HITESH D

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Sep 16, 2020

best course on marketing in this era

By ABIN K T

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Sep 12, 2020

Good course with lot of information.

By Iyad G

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Sep 3, 2020

Great course ,Compact and up to date

By Nour N W A A N

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Aug 22, 2020

It was amazing. i enjoyed it so much

By Luis J M M

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Jul 8, 2020

Excelente curso de Marketing Digital

By Vishakha C

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Jun 16, 2020

Excellent examples and explanations.

By MM R M

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Jun 14, 2020

This was a excellent learning for me

By Virendra K

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Jun 9, 2020

We done

Video and notes are too good

By Ssebuliba N W

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Jun 1, 2020

Very good course for a career change

By Hossam E

•

May 27, 2020

excellent course

many thanks for it.

By PREMKUMAR N K

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May 18, 2020

its really great. thank you coursera

By Emeka J E

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May 13, 2020

Great course and very time-relevant!

By Vikas K D

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Apr 13, 2020

It was great learning with Illinois.

By SHASHWAT M

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Apr 3, 2020

Nice course with lots of information

By Achyut R

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Mar 24, 2020

Very interesting subject and course!

By Mohammad F A

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May 8, 2018

Great information and helpful course

By Helen Z

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Apr 4, 2018

It;s very useful for me, i like that

By Smit K

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Sep 27, 2017

Very informative, interesting course

By Hossam D

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Aug 14, 2017

Very helpful and interesting course.

By Nidhi P

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Jul 13, 2017

very informative and helpful course.

By MARCELO V

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Apr 25, 2017

The exercises were very interactive.

By Sasi K S

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Nov 29, 2016

Loved the concepts and case studies!

By Krisztina F

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Jul 5, 2016

Excellent material and case studies.

By Dara Z

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Apr 20, 2016

I find this course very interesting.