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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois Urbana-Champaign

4.7
stars
16,978 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

PP

Aug 29, 2017

I would definitely recommend this course. It's gives detailed insight how the 4 Ps of marketing mix are increasingly becoming digital & how the balance of power is shifting from firms to consumers

DB

Jul 26, 2020

Thank-You professor, I expanded my knowledge on how 4Ps are influenced/ changed by technology. In fact, i have already used these examples in my class. Very useful. Once again thanks a lot professor.

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2876 - 2900 of 5,343 Reviews for Marketing in a Digital World

By Rhiannon C

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Feb 8, 2016

Possibly the best of the specialization

By Maria C C

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Feb 6, 2016

One of the best courses Ive ever taken.

By Puja D

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Sep 23, 2015

I am really satisfied with this course.

By Derek A

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Jul 28, 2023

Excellent course. Thank you very much.

By Lea M B

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Feb 8, 2022

It was a GREAT Learning Experience! :)

By Jin Y

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Aug 5, 2021

really helpful for beginners like me!

By Uwaifo E I

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May 24, 2021

Awesome course, Excellent professor!!!

By Cosmin G

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Mar 25, 2021

A great course, I highly recommend it!

By Emeka C

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Feb 21, 2021

It was in details, I enjoyed the class

By Harshitha P G

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Aug 14, 2020

elaborative explanation . very helpful

By Angelo S

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Aug 5, 2020

Excellent, thanks for the opportunity.

By Training & P B

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Jul 3, 2020

Very nice course for digital Marketing

By Nidhi S

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Jun 12, 2020

EXCELLENT COURSE FOR DIGITAL MARKETING

By URMI B

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Jun 11, 2020

Very good. Helpful detailed knowledge.

By Sunny

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May 30, 2020

Great course and learnt a lot. Thanks.

By Srinivasan V

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May 25, 2020

Great Course...worth doing this course

By Parth J

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May 14, 2020

Excellent course, and has covered good

By Sahar A M A S

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Apr 25, 2020

Great experience and amazing knowledge

By YiÄŸit C B

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Feb 6, 2020

Excellent professor, excellent course!

By Christopher M

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Jun 3, 2019

Great introductory course into the wor

By kirsten v Z

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Dec 17, 2018

I very much enjoyed it, great teacher!

By Irma H

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Dec 3, 2018

Better than I expected, learning a lot

By Mark C

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Sep 2, 2018

The course presented interesting cases

By Genevive

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Sep 1, 2018

Excellent Coaching- I love this course

By Melvin G

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Jun 24, 2018

A great course. I have learnt so much.