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Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania

4.6
stars
11,883 ratings

About the Course

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Top reviews

JS

Dec 5, 2016

Fantastic course. The instructors were great, the real world examples were very interesting, and the course materials were relevant to the daily tasks I face as a Data & Customer Insights Analyst.

AA

Apr 6, 2017

Perfect Course for those who want to inquire insight and knowledge of how tons of data that we generate in our day to day life is being utilized by big organizations in optimizing their productivity.

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2501 - 2525 of 2,534 Reviews for Customer Analytics

By Lorenzo B

•

Nov 15, 2024

This course could be much more engaging. It’s filled with long, general discussions without ever diving into details or practical actions. By the end, you’re left with many general notions but nothing actionable. The lessons and slides are poorly structured and tedious.

By Jiang T

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Sep 22, 2015

In fact, i think this course is waste my time because the course only have lecture. They don't tell you how to use software to solve the problem even do not give any practical homework. Compared to other course, the quality of this course is extremely low.

By Abdullah A D

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Aug 30, 2020

It's hard to follow along, the instructor is mostly reading of slides and the level of teaching is of a low standard. The content is actually very good but its not put together well enough for a beginner in the field to capture the information.

By Jarratt O

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May 29, 2020

audio is bad. takes too long to move from the fluff and abstract to anything concrete. week 3 has A HUGE gap between lectures and quizzes. showed some interesting concepts but doesnt tell us how we can get there and thus take data for granted

By Evelina D C

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Jul 26, 2024

While the course provides many thought-provoking ideas, it is primarily theoretical. There are no exercises or code to implement. It would be beneficial to integrate real-world datasets and code to demonstrate potential analyses.

By Emerson A

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Nov 30, 2020

Sorry but as I started I can't keep up the pace of 1 week talking. The first instructor talks soo fast and the presentation is not really clear..I have full admiration for those you are able to get what he is talking about.

By priyank a

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Jan 21, 2019

Not the course's fault but maybe when I hear the name "Wharton School" I over-expect.

However professors have done a very good job in keeping the course interactive, especially the Mary and Sharmila example.

By Jigisha T

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Dec 22, 2018

Too theoretical. I expected that the trainers will use actual datasets and carry out some analytics. It was just theory of data collection, little bit of economics and marketing.

By Francisco A V P

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Oct 3, 2016

It's not a course for a university like Wharton. It's more professors showing their books and research without really showing any deep information.

By Alejandro S

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Sep 22, 2015

Very high-level introduction, no new insights for a data analyst and "newbies" will probably drown in the "danger zone" due to the lack of details.

By Jainik S

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Apr 27, 2021

Very very basic information on customer analytics. Don't waste your time and money on this. Very disappointed, did not expect this from Wharton.

By Utkarsh

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Jul 23, 2016

very broad level discussion . Doesn't tech you anything specific or skills that can be transferred to real world problems. Theoretical !!

By meir k

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Nov 15, 2015

The exam questions are a little out there... dont indicate retention of knowledge. Quite frustrating, I'll be dropping this course.

By Juan S W

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Apr 8, 2017

The fifth week course is interesting since the teacher provided lots of real world cases. However, other courses are too easy.

By Deborah H

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Jan 14, 2016

Talking heads - did not take advantage of the software to provide an engaging or challenging course. No depth to the material

By Sheryar P

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Mar 28, 2016

The Capstone project has been getting delayed since Jan

Dont expect yourself to complete the specialization

By Chieh Y

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Apr 3, 2016

Very disappointed!

This course does not provide sufficient explanation and the materials are very basic.

By Ahmad F

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Jan 31, 2020

Very basic, no quantitative analysis, use of graphs or case studies. very poor course.

By sayaka t

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Dec 5, 2015

Lecture quality hugely varies depending on lectures. P.Feder is not recommended.

By Johann Q

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Sep 23, 2015

Boring lectures. No practice problems, no cases, no projects, no scenarios.

By ABHISHEK T

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Oct 20, 2022

unnecessary long videos, they could have in very crisp way.

By David K

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Jan 8, 2016

Very basic course more appropriate for a high school level

By Lizzy C

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Dec 10, 2024

The teaching materials and contents are very outdated.

By Llama d

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Oct 23, 2018

I don t like this course. Really not helpful and empty

By Anchit R

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May 17, 2020

The terminology is a bit difficult to understand