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Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania

4.6
stars
11,883 ratings

About the Course

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Top reviews

JS

Dec 5, 2016

Fantastic course. The instructors were great, the real world examples were very interesting, and the course materials were relevant to the daily tasks I face as a Data & Customer Insights Analyst.

AA

Apr 6, 2017

Perfect Course for those who want to inquire insight and knowledge of how tons of data that we generate in our day to day life is being utilized by big organizations in optimizing their productivity.

Filter by:

2401 - 2425 of 2,534 Reviews for Customer Analytics

By Erica C M

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Feb 25, 2018

I belive it was too basic and superficial on analytics matters.

By Astha A

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May 2, 2020

Some coonection or flow was missing! I expected a lit more!!!1

By sakshi l

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Apr 26, 2018

Need practical knowledge on how to use models for prediction

By Juhong P

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Jan 1, 2020

It is more difficult than I thought. Really helpful though.

By 张婧仪

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Mar 4, 2018

Too much information that is not integrated nor systematic.

By robert k

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Feb 8, 2016

Basic review for those with some familiarity on the topic.

By Ankit A

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May 18, 2018

Could have been more detailed into mathematics and models

By Niv U

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Oct 9, 2015

More hands-on experience would make this course better.

By Sonal A

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May 27, 2020

some of the parts were extremely unclear rest was good

By Vainathayamalan V

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Jun 17, 2018

No Tests allowed for free is completely unacceptable

By Jason G

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Mar 17, 2016

Does not have very engaging material or assignments.

By Celine X

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Apr 10, 2016

need more specific tools instead of pure concepts.

By Leonardo A

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Dec 5, 2015

I little to much superficial. But still usefull.

By Keanan T

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Jun 16, 2024

very theoretical, i dont like his indian voice

By Shirley Z

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Dec 17, 2019

The instructor is extremely dull to listen to

By Denis G

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Dec 16, 2015

There are not enough quantity of assignments.

By JIGISHA R P

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Mar 23, 2022

fOR BEGINNNER ITS GREAT INSIGHT OF MARKETING

By Sukirtha S

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Oct 14, 2020

Pretty outdated but still somewhat useful!

By Purvi B

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May 7, 2024

why is there no name on the certificate.

By Alexandra A

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Aug 18, 2020

Lectures are very dry and unengaging.

By Luis M

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Jan 20, 2022

Some information needs to be updated

By Brittany M E

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Mar 28, 2017

Lots of talking, not a lot of doing.

By Terry-Ann L

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Feb 21, 2016

I found this course difficult...

By MUHAMMAD A S B A R

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Dec 12, 2017

A good workout for my brain :)

By Cedric G

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Apr 6, 2016

week 1 is a little complicated