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Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania

4.6
stars
11,883 ratings

About the Course

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Top reviews

JS

Dec 5, 2016

Fantastic course. The instructors were great, the real world examples were very interesting, and the course materials were relevant to the daily tasks I face as a Data & Customer Insights Analyst.

AA

Apr 6, 2017

Perfect Course for those who want to inquire insight and knowledge of how tons of data that we generate in our day to day life is being utilized by big organizations in optimizing their productivity.

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2326 - 2350 of 2,534 Reviews for Customer Analytics

By Pilar B

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Jul 12, 2020

The course was very complete, but the information needs updating, some of the data that was shown (mobile phone users, for example) is outdated.

By Qingyang Z

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Aug 14, 2020

The sound is bad, and the quiz is confusing, doesn't really match with what the teachers actually talked about, matched maybe with just the PPT

By amol b

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Jan 4, 2019

I haven't got much out of probabilistic model. the content provided needs to have better reading materiel for deeper grasping. Thank you.

By Oxana S

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Apr 13, 2016

to my opinion it's too basic, was really nothing new to learn. And i also felt that the course is outdated, it's like from early 2000th...

By Alexandre T

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Apr 12, 2018

Would have been great to have real life examples outside a typical convenience store and retail with real life tool in real life cases.

By Jyothi-Raghav J

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Jan 9, 2018

Good course for marketing people who are new to customer analytics. More concepts and models would be great for this course objective.

By Riccardo I

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Dec 25, 2017

Interesting hints, inspiring professors, lacks formal explanations and exercises, a little too verbose. Longer would have been better.

By Anudeep M

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Sep 14, 2019

Its good but not interesting. The speaker's and data does not match a little. But Im looking forward to start operation analytics.

By Minna H

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May 12, 2017

All the presenters were excellent, but the content was somewhat of complicated or to me in blur. I wanted more concrete examples.

By Salvador N

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Jan 11, 2016

A lot of the content is pretty basic. I was expecting something a little more in depth. There weren't even any problem sets.

By Devanand

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Aug 8, 2016

Not a deep dive into the customer analytics but got to know the basics which will help us to work with an academic project.

By Joel A G

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Dec 9, 2020

Some quiz questions are a bit vague and subjective. And some just seem to have incorrect answers (I could be wrong though)

By Ankit G

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Apr 13, 2020

Not much content is covered. Course is quite short and doesn't teach much. Atleast should have given more study materials.

By Sachin M

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Sep 28, 2015

I was a bit underwhelmed by the course. It had lot of lectures and theories but limited case studies / and no exercises.

By Konark P

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May 10, 2020

Most of the content in very basics of economics and analytics. Week 3 has good information but again it is all theory.

By Rabia M

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Dec 24, 2023

The course covered the theoretical aspects of analytics. The application and practical implementation was missing.

By venugopalreddy m

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Aug 18, 2020

This course is very helpful for to who want to start from a basic level. In some videos, The voice is not audible.

By Dm s

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Apr 2, 2020

It has good content but there should be more practical ways or a live project to explain the things and techniques

By Md. S B

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May 2, 2019

Good knowing about the Customer in basics . Was expecting to have more real life scenarios to be explained though.

By Nikita B

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Nov 1, 2016

Good in theoretical aspects....should include some practical orientation to impart more value through this course.

By Subramanian M S

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Oct 5, 2015

Fairly basic and theoretical. More applied customer analytics assignments would make the course worth one's while

By Aleksandr B

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May 23, 2022

It's ok for those who need this technical skills. But it's a lot of information, that I would probably not use

By subhan

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Feb 18, 2020

That is a good course only for beginners. Actually do not expect to learn profoundly about customer analytics

By Piyush S

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Nov 23, 2019

The course gives only a basic idea. Some assignments capture the depth but those things are not explained.

By Jessica N M P

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Oct 9, 2018

Useful but it would have been nice to have worked through the math or worked through a relatable example