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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois Urbana-Champaign

4.7
stars
16,978 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

PP

Aug 29, 2017

I would definitely recommend this course. It's gives detailed insight how the 4 Ps of marketing mix are increasingly becoming digital & how the balance of power is shifting from firms to consumers

DB

Jul 26, 2020

Thank-You professor, I expanded my knowledge on how 4Ps are influenced/ changed by technology. In fact, i have already used these examples in my class. Very useful. Once again thanks a lot professor.

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3726 - 3750 of 5,343 Reviews for Marketing in a Digital World

By Ibrahim A

•

Jun 26, 2021

Great learning

By Chris K

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May 10, 2021

Amazing course

By dali t

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Mar 30, 2021

GOOD FORMATION

By Víctor F M

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Jan 1, 2021

muy buen curso

By Deleted A

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Dec 21, 2020

amazing course

By Rupayan C

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Nov 1, 2020

very very good

By Gayatri S

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Oct 8, 2020

Great classes.

By Marcello H F

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Oct 2, 2020

great course!!

By D A R

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Sep 22, 2020

Amazing course

By Carlos A Z G

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Aug 24, 2020

awesome course

By Ayman H J

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Aug 13, 2020

great learning

By Saket N

•

Aug 11, 2020

Great Learning

By Lynn F

•

Aug 6, 2020

Enjoy learning

By Vanya D

•

Aug 2, 2020

Muy buen curso

By Uwamariya M C

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Jul 25, 2020

well satiffied

By Ansar U A

•

Jul 12, 2020

Awesome Course

By Anti S

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Jul 4, 2020

Nice exprience

By VIKRANT V

•

Jul 1, 2020

understandable

By Jefrin S P

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Jun 25, 2020

GOOD TEACHING.

By Farzeen A

•

Jun 18, 2020

just loved it.

By Satwat P

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Jun 11, 2020

Awesome course

By Shivam S

•

May 29, 2020

Amazing Course

By saliha k

•

May 28, 2020

greattt course

By Achal P S

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May 16, 2020

really enjoyed

By Pranav P

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May 15, 2020

Awesome course