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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois Urbana-Champaign

4.7
stars
16,978 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

PP

Aug 29, 2017

I would definitely recommend this course. It's gives detailed insight how the 4 Ps of marketing mix are increasingly becoming digital & how the balance of power is shifting from firms to consumers

DB

Jul 26, 2020

Thank-You professor, I expanded my knowledge on how 4Ps are influenced/ changed by technology. In fact, i have already used these examples in my class. Very useful. Once again thanks a lot professor.

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3751 - 3775 of 5,343 Reviews for Marketing in a Digital World

By K V S R

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May 15, 2020

yes its uefull

By Mohamed A A

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May 12, 2020

I enjoyed it !

By Pranshu G

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Apr 30, 2020

very help full

By Ekaterina S

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Apr 30, 2020

Amazing course

By bello s

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Sep 18, 2019

It's worth it!

By V D T

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May 3, 2019

worth learning

By Mina M

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Dec 18, 2018

perfect course

By Amir A

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Oct 16, 2018

perfect course

By Ana C

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Mar 26, 2018

Amazing Course

By Seif A

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Jan 13, 2018

A Great Course

By ISAAC B

•

Sep 18, 2017

exceptional!!!

By Akash M

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Aug 29, 2017

simply amazing

By منصة ت ا ا

•

Aug 11, 2017

very excellent

By Manjot S

•

Mar 7, 2017

Awesome course

By Jayashree

•

Dec 29, 2016

Awesome course

By AISHWARYA P

•

Oct 16, 2016

great examples

By Émilie B

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Jul 31, 2016

Great class!!!

By Mariana F

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Jun 27, 2016

Amazing course

By Zahra R

•

Feb 20, 2024

Great Course!

By Chirag S S

•

Mar 25, 2022

Good Teaching

By Mojtaba B

•

Oct 16, 2021

it was great

By VÅ© L

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Sep 9, 2021

Great Course!

By 18041259 N C T

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May 21, 2021

very helpful

By Montana C

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Apr 19, 2021

Great course!

By Felipe C

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Mar 21, 2021

Great course!