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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois Urbana-Champaign

4.7
stars
16,978 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

PP

Aug 29, 2017

I would definitely recommend this course. It's gives detailed insight how the 4 Ps of marketing mix are increasingly becoming digital & how the balance of power is shifting from firms to consumers

DB

Jul 26, 2020

Thank-You professor, I expanded my knowledge on how 4Ps are influenced/ changed by technology. In fact, i have already used these examples in my class. Very useful. Once again thanks a lot professor.

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3801 - 3825 of 5,343 Reviews for Marketing in a Digital World

By Jorge S

•

Oct 29, 2017

great content

By Damilare A

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Sep 23, 2017

Great Course!

By Nikita K

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Sep 8, 2017

Great course!

By Tiago J S

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Jul 27, 2017

Great course!

By Sadek k

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Dec 24, 2016

Great Content

By Sutanu K

•

Sep 27, 2016

good learning

By Apurva P

•

Sep 15, 2016

Superb Course

By Maria I S P

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Aug 15, 2016

I love it!!!!

By Laura O

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Jun 12, 2016

Very helpful!

By Marcos D B

•

Apr 28, 2016

Great course!

By James T

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Apr 23, 2016

Great course!

By Puneet J

•

Feb 28, 2016

Its Excellent

By Andy S

•

Feb 13, 2016

Great Course!

By Ani E

•

Aug 19, 2015

Great course!

By Anjhuly T P

•

Oct 4, 2024

espectacular

By Mariana B

•

Aug 12, 2023

Great course

By Lucas L

•

Mar 6, 2023

great course

By Shyamapad N

•

May 3, 2022

Good course.

By Adrian A

•

Sep 24, 2021

Wow Amazing!

By Ahmad N A

•

Sep 20, 2021

great course

By Mahmoud A

•

Sep 20, 2021

Great course

By Radhika R

•

Sep 2, 2021

very helpful

By AMADOU T S

•

Aug 26, 2021

good content

By HARISH R

•

Aug 21, 2021

Great Course

By Rohan M

•

Jul 6, 2021

Great Course