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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois Urbana-Champaign

4.7
stars
16,978 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

PP

Aug 29, 2017

I would definitely recommend this course. It's gives detailed insight how the 4 Ps of marketing mix are increasingly becoming digital & how the balance of power is shifting from firms to consumers

DB

Jul 26, 2020

Thank-You professor, I expanded my knowledge on how 4Ps are influenced/ changed by technology. In fact, i have already used these examples in my class. Very useful. Once again thanks a lot professor.

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3876 - 3900 of 5,343 Reviews for Marketing in a Digital World

By somya b

•

May 22, 2017

great course

By Deepak

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May 19, 2017

Great Course

By Rishab H

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Feb 28, 2017

learnt a lot

By Edgardo P A

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May 16, 2016

Cool! genial

By Luka t

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Apr 1, 2016

Great course

By Yaron B

•

Jan 7, 2016

Great basics

By Vishal R

•

Nov 3, 2015

Great course

By Jesús A

•

Oct 14, 2015

Great course

By Qian L

•

Oct 9, 2015

Bravo course

By Xavier W

•

Sep 4, 2015

Great Course

By Vasquez S P

•

Oct 22, 2024

RECOMENDADO

By Mohammad W K

•

Aug 26, 2024

good course

By NALLAMILLI N V R

•

Mar 26, 2024

good course

By Fady k A

•

Apr 6, 2023

good Course

By Michael D

•

Dec 18, 2022

informative

By MD. S B N

•

May 22, 2022

Good course

By Mahadevi R

•

Mar 25, 2022

nice course

By Munish B

•

Dec 25, 2021

VERY USEFUL

By Sam T

•

Jul 31, 2021

It was good

By Luca P

•

Jul 6, 2021

Interesting

By Adonias T

•

Jul 6, 2021

exceptional

By Human C

•

Jun 29, 2021

Good Course

By SWADHIN K N

•

Jun 24, 2021

good course

By Shushant K

•

Jun 12, 2021

It was good

By REENA S

•

Jun 11, 2021

tthanky o u