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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois Urbana-Champaign

4.7
stars
16,978 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

PP

Aug 29, 2017

I would definitely recommend this course. It's gives detailed insight how the 4 Ps of marketing mix are increasingly becoming digital & how the balance of power is shifting from firms to consumers

DB

Jul 26, 2020

Thank-You professor, I expanded my knowledge on how 4Ps are influenced/ changed by technology. In fact, i have already used these examples in my class. Very useful. Once again thanks a lot professor.

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3901 - 3925 of 5,343 Reviews for Marketing in a Digital World

By Ismayil H

•

Jun 6, 2021

Good course

By Amjad I

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May 27, 2021

Informative

By sneha j

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May 24, 2021

very useful

By Abhishek K

•

May 14, 2021

best course

By Shutterbug E

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Jan 9, 2021

Excellence!

By Eftychia P

•

Nov 22, 2020

Excellent!!

By Om P

•

Oct 9, 2020

Exceptional

By Omkar p c

•

Oct 5, 2020

Nice course

By MANSIH M N

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Sep 26, 2020

Nice course

By AARSIDDH S R

•

Sep 17, 2020

nice course

By Hamed S

•

Sep 7, 2020

Nice videos

By Melinda K

•

Aug 26, 2020

Great class

By VAIBHAV C

•

Aug 19, 2020

nice course

By Chintalapati A

•

Aug 18, 2020

Its precise

By paria E

•

Aug 8, 2020

It’s great.

By Carol J

•

Aug 7, 2020

it was good

By Emily F

•

Jul 31, 2020

Good course

By Huzaifa N

•

Jul 30, 2020

it was good

By selemon m m

•

Jul 30, 2020

Good course

By Ashutosh P

•

Jul 30, 2020

Nice course

By Pradip C

•

Jul 28, 2020

Good Course

By LAURA C

•

Jul 28, 2020

muy cOMPLEO

By D S R

•

Jul 10, 2020

Very Useful

By Partap D

•

Jun 30, 2020

best online

By DAVID S R M

•

Jun 29, 2020

Increible!!