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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois Urbana-Champaign

4.7
stars
16,978 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

PP

Aug 29, 2017

I would definitely recommend this course. It's gives detailed insight how the 4 Ps of marketing mix are increasingly becoming digital & how the balance of power is shifting from firms to consumers

DB

Jul 26, 2020

Thank-You professor, I expanded my knowledge on how 4Ps are influenced/ changed by technology. In fact, i have already used these examples in my class. Very useful. Once again thanks a lot professor.

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4001 - 4025 of 5,343 Reviews for Marketing in a Digital World

By Armin M

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Jun 19, 2022

Wonderful

By Simantak S

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May 1, 2022

very good

By DIEGO J O P

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May 1, 2022

Excellent

By SEGU V N K

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Mar 21, 2022

very good

By Biswajit B

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Feb 16, 2022

very good

By D E

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Dec 13, 2021

excellent

By Collins C

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Oct 25, 2021

Very good

By Sneh D

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Oct 19, 2021

Excellent

By Linati K

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Sep 21, 2021

Very good

By Carlos U S S

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Sep 10, 2021

excelente

By Ehsan S

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Aug 9, 2021

Very good

By Thanh T N

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Aug 7, 2021

very good

By sarah b

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Aug 3, 2021

Excelente

By Tigani M

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Jul 23, 2021

Much love

By AVINAV G

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Jul 11, 2021

go for it

By riya d

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Jul 10, 2021

ITS OSSAM

By Ronald J

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Jul 3, 2021

very good

By Sourav P

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Jun 29, 2021

excellent

By Kirty D

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Jun 28, 2021

very good

By K K G S

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Jun 22, 2021

excellent

By Shikha c

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Jun 2, 2021

Excellent

By Dhruv G

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May 26, 2021

Awesome!!

By baha h

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May 26, 2021

Very good

By Rami M H

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May 19, 2021

Very good

By Priti S

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May 9, 2021

Very nice