Chevron Left
Back to Marketing in a Digital World

Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois Urbana-Champaign

4.7
stars
16,978 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

PP

Aug 29, 2017

I would definitely recommend this course. It's gives detailed insight how the 4 Ps of marketing mix are increasingly becoming digital & how the balance of power is shifting from firms to consumers

DB

Jul 26, 2020

Thank-You professor, I expanded my knowledge on how 4Ps are influenced/ changed by technology. In fact, i have already used these examples in my class. Very useful. Once again thanks a lot professor.

Filter by:

4026 - 4050 of 5,343 Reviews for Marketing in a Digital World

By Md. R A

•

Apr 30, 2021

Excellent

By Franmarys d V P S

•

Apr 5, 2021

Excelente

By Kathy K

•

Mar 24, 2021

excellent

By Caroline M

•

Mar 1, 2021

very good

By Seyed M H

•

Feb 28, 2021

Excellent

By Sandra C

•

Feb 23, 2021

excellent

By JAYEETA S

•

Feb 18, 2021

Excellent

By Rodrigo A B

•

Feb 15, 2021

Excellent

By Baran A

•

Feb 14, 2021

Excellent

By Thaer D

•

Feb 12, 2021

very good

By DEBAJYOTI D

•

Jan 28, 2021

very nice

By Dr. V K V

•

Jan 28, 2021

Excellent

By Ismael R

•

Jan 14, 2021

very good

By Ä°pek T

•

Dec 26, 2020

excellent

By Jennefer A L

•

Nov 13, 2020

The best!

By J'Ade J T

•

Nov 4, 2020

thank you

By Brightness A

•

Nov 1, 2020

Great one

By Niger F

•

Oct 28, 2020

Excellent

By Ibrahim H

•

Oct 11, 2020

Very good

By Arunima S

•

Oct 1, 2020

excellent

By Juwon W

•

Sep 19, 2020

excellent

By Muskan K

•

Sep 18, 2020

Excellent

By Nyuraito

•

Sep 14, 2020

i love it

By VISHNU.P

•

Sep 6, 2020

Very good

By Bình L C

•

Sep 4, 2020

very good