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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois Urbana-Champaign

4.7
stars
16,978 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

PP

Aug 29, 2017

I would definitely recommend this course. It's gives detailed insight how the 4 Ps of marketing mix are increasingly becoming digital & how the balance of power is shifting from firms to consumers

DB

Jul 26, 2020

Thank-You professor, I expanded my knowledge on how 4Ps are influenced/ changed by technology. In fact, i have already used these examples in my class. Very useful. Once again thanks a lot professor.

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4076 - 4100 of 5,343 Reviews for Marketing in a Digital World

By Ravinder K

•

May 8, 2020

Excellent

By AVADHANAM R

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May 1, 2020

Excellent

By Romina P A J V

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Apr 8, 2020

Excelente

By Vivek V G

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Apr 6, 2020

EXcellent

By Dilip K N

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Apr 6, 2020

thank you

By Oladipo R

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Mar 22, 2020

Excellent

By Ankitha D P

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Mar 20, 2020

loved it.

By Aadil s

•

Dec 13, 2019

excellent

By Ruchi S

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Oct 11, 2019

Excellent

By Margarito Z

•

Jul 18, 2019

Excelente

By Finley J P

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Apr 4, 2019

Excellent

By Alfredo A

•

Feb 20, 2019

Muy bueno

By Chandra S

•

Jan 12, 2019

Thank you

By Khôi M

•

Dec 16, 2018

Thank you

By JOSE M G G

•

Jul 22, 2018

EXCELENTE

By Sola Z

•

Jun 29, 2018

very good

By 周文晗

•

Nov 20, 2017

非常好的一门课程！

By Debjit

•

Jun 26, 2017

Excellent

By Rakesh V

•

May 24, 2017

Excellent

By Nguyễn Đ V

•

Mar 7, 2017

Very good

By B B B

•

Nov 16, 2016

Excelent!

By William K

•

Sep 20, 2016

Excellent

By ankur s

•

Jun 26, 2016

EXCELLENT

By Amr M

•

Mar 20, 2016

very good

By Preeti D

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Feb 24, 2016

amazing !