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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois Urbana-Champaign

4.7
stars
16,978 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

PP

Aug 29, 2017

I would definitely recommend this course. It's gives detailed insight how the 4 Ps of marketing mix are increasingly becoming digital & how the balance of power is shifting from firms to consumers

DB

Jul 26, 2020

Thank-You professor, I expanded my knowledge on how 4Ps are influenced/ changed by technology. In fact, i have already used these examples in my class. Very useful. Once again thanks a lot professor.

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4151 - 4175 of 5,343 Reviews for Marketing in a Digital World

By Marwa M

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Aug 12, 2020

Helpful

By isabel b

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Aug 7, 2020

awesome

By Taha S

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Jul 7, 2020

Awesome

By Sanketi A K

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Jun 25, 2020

Must do

By RECEP K K

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Jun 14, 2020

amazing

By Salma s

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Jun 9, 2020

إنه جيد

By MANALI P K

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May 13, 2020

Amazing

By Minhajul A

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May 2, 2020

Amazing

By Surabhi C

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Apr 23, 2020

helpful

By Ali A

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Dec 24, 2019

Awesome

By marina E E

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Aug 26, 2019

so good

By Angie R

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Aug 5, 2019

Love it

By Rizwan H

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Aug 3, 2019

Awesome

By Bahadir K

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Jul 11, 2019

Amazing

By Ishan R

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Apr 6, 2019

Amazing

By Yunus Y

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Nov 12, 2017

perfect

By Julielson d S P

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Sep 30, 2017

awesome

By Rushin j

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Jun 15, 2017

AMAZING

By Igor F

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Mar 5, 2017

Amazing

By Kevin H P

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Feb 18, 2017

AWESOME

By Lauren M

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Jan 18, 2017

Awesome

By Deleted A

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Dec 25, 2016

Love it

By Hamada S

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Nov 28, 2016

awesome

By Seff S

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Dec 8, 2015

So good

By SATHISH K

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Jun 28, 2021

useful